Industry Update
Press Release 2 November 2016

Room Mate Hotels to expand with new beachfront hotel destinations in 2017

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Room Mate hotels

Room Mate Hotels, the international boutique hotel chain founded and directed by Kike Sarasola, has announced the launch of a new line that will expand on the company's success as an urban-based hotelier: Room Mate Hotels in beach destinations. The new beach line is already taking shape, with projects under assessment that will add approximately 2,000 rooms in waterfront destinations to the chain's expanding portfolio.

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This new project is another step by Room Mate Hotels to appeal to customers seeking affordable luxury, while further consolidating its growth. The Madrid-based chain is currently assessing projects and signing deals for beach destinations within Spain including Ibiza, Majorca, the Canary Islands, and Costa del Sol, as well as for international destinations such as Mexico. Room Mate Hotels plans to open its first beach hotel in the summer of 2017.

Meanwhile, the hotel chain expects to end this year with an occupancy rate above 87% and more than €70 million in turnover. The average room rate rose from €128.78 to €133.42 in 2016.

According to Kike Sarasola, President and Founder of Room Mate Hotels: "Launching new hotels in beach destinations is one of Room Mate's biggest initiatives for the coming years. With our city projects now consolidated, the launch of this new line addresses the many requests that we have received to bring the Room Mate Hotels concept to beach destinations.

We want to bring the essence of Room Mate to unique holiday spots, offering excellent locations, magnificent design, and friendly service. We have always defined ourselves by being customer oriented and listening to our guests. The new beach line is a true reflection of this, and it will provide our 'Room Mates' with incredible new features that, though we cannot unveil them just yet, will take the guest experience to a new level."

The new beachfront hotels will maintain Room Mate's commitment to offering guests hotels that feel like staying with friends. Customers will continue to enjoy the innovative services that Room Mate has created by listening to their feedback: breakfast until noon, free Wi-Fi in the hotel as well as throughout the city, excellent value for money, and exclusive decor created by the best designers.

The new beachfront hotels will also offer new features including a wide array of leisure alternatives, bars, restaurants, beach clubs, and rooftops, combined with innovative destination-inspired concepts that will make each vacation unforgettable.

Related Brand

Room Mate hotels

A spunky upstart based in Spain, Room Mate's outposts in Buenos Aires, Mexico, NYC and Miami cater to a nightlife-loving crowd: Most are located in hip, culture-centric neighborhoods, each one has live DJ-spun music, and hearty buffet breakfasts are served until noon daily.
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About Room Mate Hotels

Room Mate Hotels (www.room-matehotels.com) is a Spanish international hotel chain founded by Kike Sarasola in 2005, and its philosophy is based on the idea that the best way to travel is by visiting friends in each city. Room Mate"s hotels, which have a total of about 1.500 rooms, have the characteristics of a true host, and their customers are more than guests. They are roommates (Room Mate). Hotels are viewed as "homes" that open their doors to travelers who come to the city looking for comfort, warmth, and the welcoming spirit offered by the chain"s excellent team of professionals. Room Mate currently has 22 hotels around the world in New York, Miami, Mexico City, Amsterdam, Milan, Florence, Istanbul, Madrid, Barcelona, Malaga, Granada and Salamanca. The company plans to open eight additional hotels in some of the main capital cities around the world. Room Mate offers design, a downtown location, breakfast until noon, and free WiFi throughout the city.

About Room Mate Group

Room Mate is a visionary brand, a different way of understanding business that results from a refusal to conform, from a desire to never stop challenging and questioning ourselves. We want to show the world that a model based on humanization and happiness is more profitable.
We have transcended the concept of the customer to place the focus on peopl e; this is the only way we can understand them and win their hearts. People are always at the core of everything we do and are the departure point for each innovation. They are the motivation behind the creation of our products: Room Mate Hotels, Be Mate and X-Perience. This has been possible thanks to our commitment to the best talent, the Roomies, because we might not know everything, but we surround ourselves with the best.

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