Hotels want guests to experience 'luxploration' | usatoday.com
Do you want to explore the globe in a comfortable, luxurious way? The travel industry now has a name for that.
Starwood Hawaii, comprised of 11 hotels across the five islands, has dubbed the idea that travelers want adventurous experiences with a posh edge “luxploration.” But the word goes beyond a marketing gimmick. Hotel brands and travel companies around the world have been amping up their luxury experience offerings in the past year, appealing to travelers who want to come home to plush amenities after they leap off cliffs.
