Industry Update
Supplier News 7 November 2016

Dayuse.com Recruits Talented Industry Veteran and Expands in North America After Huge Success in Europe

Global expansion ahead of schedule as North American hoteliers embrace leading microstay booking platform

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New York, NY -- Fueled by a $17 million Series A in early 2016 after seeing huge success in Europe, the global leader in online day-stay reservations (renting a hotel room during the day), adds talented industry veterans to their senior executive team, significantly enhancing their world class executive management capabilities. Currently operational in 18 countries, Dayuse.com is approaching the US with a holistic view, and a hyper-focus on investing in leading connectivity technology, enabling faster market penetration.

Marion Roger is appointed North American General Manager. Roger has over 25 years of eCommerce and electronic distribution expertise in the hospitality sector and is recognized as one of the most connected supply chain specialists in the space. Her track record in both management and business development in the hotel booking area is global, forged after more than two decades with online travel startups in Europe and New York City. Her remit for Dayuse.com provides solid foundation as the company expands and adds thousands of North American hospitality suppliers. Marion is based in New York, Dayuse.com’s North American HQ.

"I am extremely pleased, following an extensive search process, to have attracted someone of Marion's caliber to join our company and manage the North American market," stated David Lebée, CEO and Founder at Dayuse.com." I am confident that her expertise will be extremely valuable. She has already proven capable of opening doors, fast-tracking several strategic alliances and technological implementations, which will speed our growth exponentially.”

Dayuse.com is ahead of projected reservation volumes and partners’ revenues in North America are skyrocketing,” said Marion Roger. “Not only are American consumers eagerly embracing our service and the concept, but as a result of our new sophisticated European marketing and advertising investment, international travelers who are already hugely loyal to the Dayuse.com brand are booking our US partner hotels in record numbers.”

Dayuse.com keeps demonstrating their ability to attract topline talent with the addition of Aurélia Setton as Executive Senior Advisor. She brings over 15-years of commercial and leadership experience in high-growth technology companies, including Medallia, where she led the Hospitality and Travel Business. Setton is based in Silicon Valley.

Microstays have emerged as the biggest trend in the online booking space, for travelers and locals. In this ultra-connected world, time-pressed travelers and office workers alike seek respite. Finding a private space during the busy day to focus, recharge, or simply getaway for a few hours is an act of self-care that more and more consumers are willing to pay hotels for. Dayuse.com is the go-to choice for savvy hoteliers keen to translate this emerging trend into pure incremental revenues and improve their bottom line. With 70% of hotel rooms empty during the day, Dayuse.com has generated more than $20 million in revenue for its hotel partners.

The US HQ also includes business developers and client support. Roger is actively staffing the North American market, and with the help of the executive team based in Paris, is looking to grow talents in other regions such as Asia, Australia and Brazil in the near future.

Related Appointment

Marion Roger - North American General Manager

7 November 2016 — Fueled by a $17 million Series A in early 2016 after seeing huge success in Europe, the global leader in online day-stay reservations (renting a hotel room during the day), adds talented industry veterans to their senior executive team, significantly enhancing their world class executive management capabilities.
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