Park Hyatt Hotels
  • Tastemaster – a person distinguished by an exacting sense of craft and passion for excellence

CHICAGO -- The Park Hyatt brand today announced the evolution of "TasteMasters," an innovative content series with The New York Times's T Brand Studio that was thoughtfully designed for the savvy global traveler.

Now in its second year, the curated TasteMasters content program will spotlight cultural trailblazers dedicated to art, architecture and culinary excellence in a three-part video series, with each chapter dedicated to a respective expertise. Each expert will provide exclusive insight into their work and specialty and how they define luxury in their careers.

"Park Hyatt guests are fueled by the desire for intelligent conversation and culturally relevant experiences, which is why we're delighted to continue working with a cultural authority like The New York Times," said Sandra Cordova Micek, senior vice president of global brands for Hyatt. "At Park Hyatt hotels, luxury is personal, and this collaboration is a testament to the brand's commitment to bringing thoughtfully curated opportunities for learning and enrichment to our guests globally."

Featured first in the series is a bona fide power couple from New York City's art scene — Cecilia Alemani and Massimiliano Gioni, director and chief curator of the High Line and artistic director at the New Museum, respectively. Rounding out this year's TasteMasters talent are architect Paul Tange, chairman of Tange Associates and son of the late Kenzo Tange, and chocolatier Pierre Marcolini, founder and creative director of his namesake company.

"We are thrilled to be working with the Park Hyatt brand for a second consecutive year to share more stories of cultural icons and TasteMasters," said Adam Aston, vice president, editorial director for T Brand Studio. "This year, our team has traveled from Tokyo to Brussels and back to New York to illuminate the unique approaches of luminaries in art, architecture and gastronomy. We look forward to sharing these stories."

A series of interviews with each TasteMaster will highlight what luxury means to them on both an artistic and personal level, enriching the minds of Park Hyatt guests across the globe. Created by T Brand Studio, The New York Times's brand marketing unit, the content series kicks off with Alemani and Gioni's interview, which can be found by visiting NYTimes.com/TasteMasters. Additional content featuring Tange and Marcolini will debut in the coming weeks.

The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2023, the Company's portfolio included more than 1,300 hotels and all-inclusive properties in 76 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

Forward-Looking Statements

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Mya Walters
Hyatt Hotels
(312)780-2291
Hyatt