Industry Update
Supplier News14 November 2016

RoomKnights are Ready to Help Hotels Optimize Distribution

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Charlottesville, Virginia – Last September Seekda and Regatta Travel Solutions merged their operations. Today, the combined company is being launched under a new name: RoomKnights. The brand encapsulates the industry shift from traditional software offerings towards full service distribution support. RoomKnights optimizes client's marketing strategies without adding more technological challenges for hotels.

RoomKnights partners with over 9,000 hotels worldwide, focusing on boosting direct bookings by optimizing marketing techniques for direct hotel listings on numerous metasearch engines, such as Trivago, Kayak, Google, and Tripadvisor. In addition, RoomKnights deploys innovative booking conversion options increasing visitor engagement. These technologies ensure that the hotel sales management collects all guest data relevant for optimizing service and future guest targeting. RoomKnights' team of Booking Conversion Experts are the ideal partners for hotels that want to shift more of their demand from OTAs to their own direct channel and increase guest interaction and upselling.

"We are an extension of our clients' teams," said Ashwin Kamlani, President of RoomKnights. "The increasingly complex world of distribution software can be overwhelming and that's where RoomKnights steps in with meta search and conversion experts supported by proprietary machine learning algorithms helping our clients focus on their direct bookings and reconnecting with their best customers."

To learn more about RoomKnights, see or visit the RoomKnights booth at PhoCusWright from November 15th to 17th, 2016.

About Kognitiv

Kognitiv facilitates beneficial trading relationships by directly connecting consumer audiences – via brands, corporations and associations – with the owners of travel assets. Kognitiv clients aspire to gain control over distribution and crucial consumer and market data to increase return on assets and to create tangible and meaningful value for their best consumers.

David McFarland
Public Relations
Phone: 1 800 605 5093
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