The World Travel Market 2016 Industry Report
The World Travel Market 2016 Industry Report is based on the findings of two independently conducted surveys in September 2016. The first is a poll of 2,044 World Travel Market London stakeholders comprised of exhibitors (tourist boards and private sector travel industry organisations), the industry's senior buyers from the WTM Buyers' Club and travel trade visitors. The second piece of research is a survey of 1,000 British holidaymakers (all of whom took a minimum seven-day summer holiday overseas or in the UK in 2016). A full cross section of the UK public in all regions and income brackets was surveyed according to Market Research Society's guidelines.
