Rezidor and prizeotel sign their first joint hotel project in Bern, Switzerland
The Rezidor Hotel Group and prizeotel, are proud to announce their first joint hotel project in Bern, Switzerland. This will be the largest hotel in Bern and is scheduled to open its doors in late 2019. The 188 room hotel will be located at the former Swiss Post headquarters at Viktoriastrasse in Bern. Since March 2016, Rezidor now owns a 49 percent stake in prizeotel; the Bern project is the first landmark step towards long-term and ambitious expansion plans in the economy hotel sector by Rezidor. In these plans, Switzerland, Germany, Austria and the Benelux countries, have been identified as the priority target markets for short-to-medium term brand development. prizeotel, the German economy design chain, currently operates three city-center properties in Hamburg, Bremen and Hanover totaling 555 rooms.
The new prizeotel Bern is a major development which will have a far-reaching impact on the hotel industry in Switzerland. prizeotel's founder and CEO, Marco Nussbaum, said: "This pioneering project in Bern is the first joint production of Rezidor and prizeotel. We are very excited about introducing prizeotel in Switzerland, and bringing our signature combination of design, technological innovation, personalized service, brilliant locations at very attractive prices to Bern. We are looking forward to creating a niche offering in other key Swiss cities."
The Swiss real estate company Prime Site is the proprietor and lessor of prizeotel Bern. Connor Ryterski, prizeotel Head of Development, who will also be responsible for the project development with Swiss Prime Site, commented: "The signing of Bern is an important milestone for prizeotel. It elevates our portfolio beyond the 1,000 guestroom mark, as we expand the prizeotel in Hamburg City with additional 177 rooms, and construct a new prizeotel in Hamburg-St. Pauli (257 rooms)."
Elie Younes, Executive Vice President and Chief Development Officer of The Rezidor Hotel Group explains: "We are proud to bring our first joint project to market, within eight months of our partnership with prizeotel, an entrepreneurial and creative economy brand. prizeotel completes and complements our strong portfolio and identity of international hotel brands, ranging from the economy segment to ultimate luxury – and offers additional value for our guests and owners."
The Rezidor Hotel Group owns 49% of prizeotel, with the option of acquiring the remaining 51% in four years' time. "The joint project in Bern heralds the start of our ambitious expansion strategy in the economy segment across Europe," added Younes.
All prizeotels are designed by New York-based designer Karim Rashid. The brand concept embraces urban design, innovative and guest-friendly technology (including free high-speed Internet, mobile check-in), modern design and unconventional service for business and leisure guests – and with room rates starting from 59 Euros per night.
About prizeotel
prizeotel is an economy design hotel brand, founded in Germany in 2006 by hotelier Marco Nussbaum and real estate economist Dr Matthias Zimmermann. For the development of its properties, prizeotel cooperates closely with New York based international designer Karim Rashid. His style is evident in all the hotels, from the layout of rooms and corridors to the lobby lounge – hence the concept of signature brand hotels. In March 2016 the Belgium-based Rezidor Hotel Group purchased a 49 percent stake in prizeotel. The medium-term aim is to establish for this most unconventional economic design hotel chain and qualitative leader a presence in the core markets of Germany and other selected international cities. Further information on www.prizeotel.com.
About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
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Martin Melzer
Director PR & Communication, Central & Southern Europe
Radisson Hotel Group
