Industry Update
Press Release17 November 2016

Corinthia Hotel London to Launch a World First With Neuroscience in Residence

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Corinthia Group of Companies

LONDON -- Corinthia Hotel London is staging a year-long Neuroscience in Residence, a first for any hotel, to study the human brain.

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Running between November 2016 and December 2017, the five-star luxury hotel in central London's Whitehall Place has teamed up with renowned neuroscientist Dr Tara Swart. She will research the mental resilience of a selection of hotel staff and loyal business guests of the hotel. An analysis of how they cope with stress will generate a special Brain Power Study at the end of the residency.

All participants will be given brain-boosting advice on how to maximise their potential, at work and at home covering sleep, hydration, diet, exercise and mindfulness.

Tara will also give four talks throughout the year, explaining how the science of the brain can be applied to topics such as politics, technology and business. One will tackle why psychopaths, narcissists and sociopaths often occupy company boardrooms.

Neuroscience is in the vanguard of research into how the brain impacts behaviour and cognitive function; it is fundamentally changing our understanding of how the brain works and why people behave the way they do. Tara's cutting-edge work helps leaders of some of the world's most successful companies get a competitive edge by understanding and improving the physical condition of their brains, thus achieving mental resilience and peak brain performance.

Guests and visitors to Corinthia Hotel London during the 13-month residency can optimise their brain power performance by sampling a specially-created Brain Power Package. The package nourishes the brain with a menu of essential nutrients that help create, protect and repair brain cells; hydrates the brain with a selection of Brain Power Drinks to help mental functioning; indulges the five senses with a two-hour Mindful Massage with Yoga Nidra at the hotel's ESPA Life spa. This is designed to help reduce stress and enhance focus through breathing and visualisation techniques; and helps the brain's glymphatic system - the waste clearance system of the brain - do its essential night-time work by creating conditions in guest bedrooms for undisturbed sleep.

Dr Tara Swart is a neuroscientist, leadership coach, award-winning author, Senior Lecturer at MIT Boston and medical doctor. She is the only top-tier leadership coach with both a PhD in neuroscience and a medical career as a psychiatrist.

For more information, visit corinthia.com/london or visit Twitter @corinthialondon or Instagram @corinthialondon

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Corinthia

Corinthia is a collection of hotels founded by the Pisani family of Malta. We are in our 50th year of business and growing. Corinthia is a family-inspired business, with family values underpinning the Spirit of Corinthia, meaning that we look out for one another, support one another and positively encourage one another.
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About Corinthia Hotels

Corinthia Hotels is a growing family of uplifting, luxury destinations. Founded in Malta in 1962, there are now nine elegant properties worldwide, with four more landmark hotels opening by 2021. From city-centre hotels to coastal resorts, each one is connected by a strong Corinthia philosophy. Inspired by its Mediterranean, family-run heritage, the brand is dedicated to providing uplifting moments, unforgettable experiences and exquisite service. Discover more at corinthia.com and @corinthiahotels.

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