Audience Behavioral Insights and Booking Decision Influencers

The purchase path of today's traveler is anything but linear. Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travelers with more options than ever before and an extensive research and booking path.

Our newest study explores influential touch points that impact purchase decisions for UK travelers to help travel marketers effectively reach these consumers.

— Source: Expedia— Source: Expedia
— Source: Expedia

Download the study to learn:

  • Desktop and mobile device usage across the purchase path
  • Factors influencing destination consideration
  • Resources utilized during the pre-booking window
  • Advertising effectiveness by channel and purchase phase

About Expedia Group

Expedia Group, Inc. companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of three pillars: Expedia Product & Technology, focused on the group's product and technical strategy and offerings; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.

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Expedia Press Department
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Expedia Group, Inc.