The British Traveler's Path to Purchase
Audience Behavioral Insights and Booking Decision Influencers
Our newest study explores influential touch points that impact purchase decisions for UK travelers to help travel marketers effectively reach these consumers.
Download the study to learn:
- Desktop and mobile device usage across the purchase path
- Factors influencing destination consideration
- Resources utilized during the pre-booking window
- Advertising effectiveness by channel and purchase phase
Expedia Press Department
About Expedia Group:
Expedia Group (NASDAQ: EXPE) is the world's travel platform. We help knock down the barriers to travel, making it easier, more enjoyable, more attainable and more accessible. We are here to bring the world within reach for customers and partners around the globe. We leverage our platform and technology capabilities across an extensive portfolio of businesses and brands to orchestrate the movement of people and the delivery of travel experiences on both a local and global basis. Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, VRBO®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia Group™ Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail™, ALICE® and Traveldoo®. For more information, visit www.expediagroup.com.