Coinciding with the International Year of Sustainable Tourism for Development to be celebrated throughout 2017, the third International Congress on Ethics and Tourism will be held in Poland, on 27-28 April 2017. Organized by the World Tourism Organization (UNWTO) in collaboration with the European Commission (EC) and the Government of Poland, the event will focus on the shared responsibility of all stakeholders in promoting a more sustainable tourism sector.

Held in the framework of the UNWTO Global Code of Ethics for Tourism and the Sustainable Development Goals (SDGs), the Congress will discuss the global sustainability agenda, particularly issues of governance and corporate social responsibility (CSR), responsible consumption patterns, universal accessibility as well as effective management models for natural and cultural resources.

On the agenda are also inclusive tourism practices that contribute to socio-economic empowerment of local communities and individuals and spread the benefits of tourism development, notably to women, youth, indigenous people and persons with disabilities. The Congress will further highlight the competitive advantages of investing in a more inclusive and diverse tourism sector.

"With more than 1.2 billion international tourists crossing international borders in one single year and the prospects of continuous growth, it is crucial that we manage growth in an ethical and responsible manner" said UNWTO Secretary-General, Taleb Rifai. "The tourism sector needs to build equitable partnerships and adopt effective national policies and sustainable business strategies in all areas of development."

The 3rd International Congress on Ethics and Tourism is organized in the framework of the cooperation between UNWTO and the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs of the European Commission (DG GROW), with the support of the EC and the Government of Poland.

"I have gladly accepted the decision of the World Tourism Organization to choose Poland as a host for the third edition of the International Congress on Ethics and Tourism" said Witold Bańka, Minister of Sport and Tourism. "Poland is actively channeling efforts to implement ethical standards among the tourism organizations in their everyday business. I am confident, that the great atmosphere of Krakow, one of the most beautiful sites in Europe will foster thoughtful discussions and yield positive results of the Congress - added Mr Bańka.

The event will include the signing ceremony of the Private Sector Commitment to the UNWTO Global Code of Ethics for Tourism by a group of prominent companies and trade associations with sound CSR policies and strategies.

About the 'Enhancing the Understanding of European Tourism' Project
'Enhancing the Understanding of European Tourism' is a joint project by UNWTO and the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs of the European Commission (DG GROW). The project aims to improve the socio-economic knowledge of the tourism sector, enhance the understanding of European tourism and contribute towards economic growth, job creation, thus improving the competitiveness of the sector in Europe. The project includes three components: 1) increased cooperation and capacity building in tourism statistics; 2) assessment of tourism market trends; 3) promotion of cultural tourism through the Western Silk Road and; 4) promoting sustainable, responsible, accessible and ethical tourism.

The project is co-financed with COSME funds and will run until February 2018.

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

Rut Gómez Sobrino
Principal Media Officer
(+34) 91 567 81 60
UN Tourism