Hilton Joins TripAdvisor Instant Booking Marketplace
Hospitality Leader's Global Portfolio Will Be Instantly Bookable On The World's Largest Travel Site
MCLEAN, Va. and NEEDHAM, Mass. -- Hilton (NYSE: HLT) and TripAdvisor (NASDAQ: TRIP) today announced a partnership to make Hilton's portfolio of 13 world-class global brands accessible in the TripAdvisor instant booking marketplace. Beginning in early 2017, travelers around the world will be able to make a reservation at any Hilton property quickly and easily without leaving the TripAdvisor site or mobile app.
"At Hilton, we're always reimagining the experience for our guests and looking for new ways to make travel easier," said Danny Hughes, senior vice president and commercial director, Hilton. "We are committed to working with booking partners, like TripAdvisor, who respect our desire to develop direct relationships with our guests, present our hotels in a fair and equitable manner, and increase the value of both our brands."
Users simply tap or click "Book Now" to initiate an instant booking. During the process, TripAdvisor will prominently feature text and branding to let the user know that Hilton will handle the transaction and customer service.
"Hilton is a longtime partner and we are thrilled to add their portfolio of brands to our instant booking marketplace," said Robin Ingle, senior vice president, global sales, TripAdvisor. "Following the rollout momentum we had last year, we continue to accelerate our growth with new instant booking partners and increased user adoption. We're pleased that our community of travelers and partners alike are finding instant booking such an attractive option."
About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, comprising more than 4,800 managed, franchised, owned and leased hotels and timeshare properties with nearly 789,000 rooms in 104 countries and territories. For 97 years, Hilton has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram.
TripAdvisor, the world's largest travel site*, enables travelers to unleash the full potential of every trip. With over 661 million reviews and opinions covering the world's largest selection of travel listings worldwide - covering approximately 7.7 million accommodations, airlines, experiences, and restaurants – TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that's right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 456 million average monthly unique visitors**, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.
The subsidiaries and affiliates of TripAdvisor, Inc. (NASDAQ: TRIP) own and operate a portfolio of websites and businesses, including the following travel media brands:
www.airfarewatchdog.com, www.bokun.io, www.bookingbuddy.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, and www.restorando.com), www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.
*Source: Jumpshot for TripAdvisor Sites, worldwide, December 2018
**Source: TripAdvisor internal log files, average monthly unique visitors during seasonal peak in Q3 2018