Industry Update
Press Release12 January 2017

Scandic to offer digital newspapers and magazines to all hotel guests and visitors

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Scandic Hotels

From January 16, 2017, all guests at Scandic hotels will be able to enjoy complimentary unlimited access to more than 5,000 national and international newspapers and magazines on their mobile devices through the PressReader app. The initiative is another step towards strengthening the digital guest experience. Scandic will be the first hotel company in the Nordic countries to offer this service at all hotels.

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To further enhance the guest experience and strengthen customer relationships, Scandic is now offering access to newspapers and magazines from around the world, in over 60 different languages, directly on guests' mobile devices. The initiative is also in line with Scandic's long-term efforts to reduce its impact on the environment.

–Today, we're seeing a major shift in the way our guests consume media. To meet their demands and expectations, we're offering a service that we hope will make their experience smoother and more modern – in an environmentally friendly way, says Thomas Engelhart, Chief Commercial Officer at Scandic Hotels Group.

The service will be available via Scandic's WiFi network by visiting PressReaders website or downloading the PressReader app on a smart phone or tablet. Scandic will offer the service complimentary
and guests will be able to download and save as many newspapers and magazines as they like to take home or continue reading on their journeys. To meet the expectations from all guests a number of daily newspapers will still continue to be available at the hotels.

–PressReader is experiencing accelerated growth in Europe, and this new partnership with Scandic is an exciting new endeavor for us. We look forward to offering their guests access to a world of premium newspaper and magazine content on PressReader, says Igor Smirnoff, Chief Commercial Officer at PressReader.

Related Brand

Scandic

Scandic is the largest Nordic hotel operator with an network of almost 230 hotels with 42,000 rooms in seven countries and run by 14,000 team members. Scandic Friends is the biggest loyalty program in the Nordic hotel industry with 1.
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About Scandic Hotels

Scandic is the largest hotel company in the Nordic countries with more than 280 hotels, in operation and under development, in more than 130 destinations. The company is the leader when it comes to integrating sustainability in all operations and its award-winning Design for All concept ensures that Scandic hotels are accessible to everyone. Well loved by guests and employees, the Scandic Friends loyalty program is the largest in the Nordic hotel industry and the company is one of the most attractive employers in the region. Scandic Hotels is listed on Nasdaq Stockholm. www.scandichotelsgroup.com.

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Thomas Engelhart
Chief Commercial Officer - Scandic Hotels Group
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