Industry Update
Supplier News12 January 2017

[Infographic] Millennials will book direct. Here's why:

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Savvy, ambitious and loyal, the millennial traveller can spot a great deal across the ether - but what exactly can you do to catch their eye?

The infographic reveals...

• 85% check multiple travel sites for the best deal
• Almost half are willing to exchange personal information for relevant offers
• Over 50% have joined a loyalty scheme because it was easy to sign up
• Over 1/3 stay with the loyalty scheme that gave them the best added value

Looking for a booking?

Millennials are not quite so fickle as they seem. Yes, they'll check your price across the web, but if your Price Check is accurate, you have nothing to fear. In fact, proof your transparency will be positively received. Next you'll want to soak up all that juicy data by offering what they crave: the best deal. Finally, don't forget to get them signed up to your loyalty scheme - but beware, if you want to keep them, make sure it's a winner.


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About Triptease

The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue. The platform identifies a hotel's most valuable guests then works across the entire customer journey - from acquisition to conversion - to personalize the guest experience and make sure they book directly at the hotel. Triptease was co-founded in 2015 by Charlie Osmond, Alasdair Snow and Alexandra Zubko and has offices in London, New York and Singapore. Triptease's most recent funding was lead by British Growth Fund alongside Notion Capital and Episode 1.

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