Reception at Hotel C Stockholm — Photo by Hotel C Stockholm
Hotel C Stockholm Standard Double Room — Photo by Hotel C Stockholm

Frankfurt – The Nordic C Hotel in Stockholm has announced plans to change its name to Hotel C Stockholm. For the past six months, the hotel has been working on a new brand stamp. "From January 1st, 2017 we will affiliate to Worldhotels and the name change is part of our rebranding process", says Per Keller, General Manager of Hotel C Stockholm.

"Anyone can offer a fresh, clean and up-to-date hotel. So what makes us different? Two words: Stockholm & Service. We think that travelers not only want to spend time in the hotel, but also want to discover the city they are staying in and not just the classic tourist sights. That is why we want to provide expertise knowledge on how to discover the hidden gems and thrills of Stockholm. For us true service is making sure our guests leave Stockholm with the intention of coming back soon to discover more", explains Keller.

"We are delighted, that Hotel C Stockholm shares its trust in Worldhotels' distinctive business model. We will offer them the exposure and commercial strength of an international chain, whilst leaving them full operational freedom", says Geoff Andrew, Chief Executive Officer at Worldhotels.

Travel agents can find the Hotel C Stockholm under the newly created UU chain code. All other Worldhotels' partner hotels can be found under the WW chain code.

Hotel C Stockholm, Stockholm, Sweden

Hotel C Stockholm is located in the heart of the city. Staffs' encyclopedic knowledge coupled with insider tips of personal city favorites offer unique experiences to guests looking for the real Stockholm. All 367 rooms display photographic art showing the city's most striking locations in different seasons. Hotel C Stockholm even offers the world's first permanent bar made of ice, the ICEBAR.

About WorldHotels Collection

WorldHotels™ Collection is a privately held hotel soft brand within the BWH Hotel Group® global network. Founded by independent hoteliers dedicated to the art of hospitality, and celebrating its 50th year anniversary in 2021, WorldHotels offers one of the finest portfolios of independent hotels and resorts around the globe, expertly curated to inspire unique, life enriching experiences that connect people and places. WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today's traveler. The collections include: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted. For more information visit WorldHotels.com.

Sophie Neubauer
Manager PR and Communications - Worldhotels
+49 69 660 56 252
WorldHotels Collection