Industry Update
Press Release24 January 2017

Chinese Hotel Group Plateno capitalizes on the touristic appeal of Vienna

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Plateno Group Europe celebrates early the opening of its third 7 Days Premium Hotel in Austria, which joins already well-known 7 Days Premium hotels in Linz and Salzburg. February 2017 marks the opening of a third 7 Days Premium Hotel in Austria after two already operating in Linz and Salzburg. The new hotel, which boasts 95 contemporary-chic rooms and 20 apartments, enjoys a strategic location in the south of Vienna, within easy reach from prominent landmarks like the Schönbrunn Palace, the Technical Museum, Alt-Wiener Schnapsmuseum, and others. Guests can also take advantage of proximity to several subway stations serving the underground line U6, which connects with the city center in less than 15 minutes.

Plateno Group capitalizes on the touristic appeal of Vienna, which is steadily rising, with a growth of 5,9 percent leading to 14,3 million overnights recorded in 2015. This shows the enormous potential of the location. Tourists from Asia enjoy visiting the cultural sights of Vienna, and Chinese travelers lead the way ahead of other Asian countries. With a plus of 13,2 percent, Chinese travelers are ranking in second place shortly after tourists from the United States. Group tours are still the most favored forms of bookings. The 7 Days Premium Hotels of the Chinese Plateno Group for the European expansion employ the Group's experience with Chinese guests to consolidate the company's brand within Europe. Regional Vice President – Europe, Roland Paar, says: "Through our experience, we know what Chinese guests expect from a stay in a hotel, and we can focus on these specific needs." The hotel deal was facilitated by Christie & Co, who also collaborated with Plateno Group for properties in Linz and Salzburg.

About Plateno Group
The Plateno Group is one of the most influential and innovative customer-centric companies in Asia with over 3, 700 hotels in 300 destinations, and 80 million loyalty members. Plateno has 20 brands that consist of 16 hotel brands, a serviced apartment brand, a cafe brand, an art platform, and an online travel platform. On September 18, 2015, Plateno Group, through a strategic investment with Jin Jiang International, created a global hotel group that now ranks Jin Jiang and Plateno as the world's largest top 5 hotel company. Together, with over 6,000 hotels, 640,000 hotel rooms across 55 countries, Plateno Group's goal is to become the world's leading hotel group.

More information on Plateno Group and International Hotel Chains can be found on TOPHOTELPROJECTS, the specialized service provider in the exchange of cutting-edge information in the international hotel industry.

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