G6 Hospitality Announces Expansion To India
Continuing Global Expansion, Hospitality Group Partners with Auromatrix Holdings
G6 Hospitality, known for its iconic economy lodging brands, Motel 6, and Studio 6 in the U.S., Canada and Hotel 6, Estudio 6 in Latin America, announced today it is continuing its global portfolio expansion by signing an area development agreement with Auromatrix Holdings Pvt. Ltd (Auromatrix). This new partnership will introduce Motel 6, Studio 6 and Hotel 6 brands to India, marking G6 Hospitality's first foray into this market.
"Our mission is to build on the iconic heritage of our brands to become the universally recognized leader in economy lodging, and expanding our portfolio to such an important market like India marks a significant milestone for G6 Hospitality," said Jim Amorosia, President and CEO of G6 Hospitality. "Motel 6, Studio 6 and Hotel 6 operations in India are designed to suit the specific needs of travelers in the area. Combined with the expertise of our partners at Auromatrix, we are uniquely positioned to successfully launch a compelling new lodging option to both leisure and business travelers."
The new properties will showcase elements of the "Phoenix" room design featured at Motel 6 and Studio 6 properties in the U.S. and Canada. Unique room features planned for the properties may include wood-effect flooring, platform beds and flat screen TVs, offering areas that are highly functional, space-efficient and with a modern décor that provides extra comfort for budget-conscious travelers. Motel 6, Studio 6 and Hotel 6 rooms will also offer unique amenities to respond to the needs of the diverse market.
Founded in 1990, Auromatrix Holdings Pvt. Ltd is an acclaimed hotel and resort design, development and management company. Led by strong work ethics, commitment to quality and expert human resource, the company evolved into one of the market leaders in the past 25 years. "We are very excited about our new alliance with G6 Hospitality, and the opportunities it will create for the growth, economy and future of the Indian subcontinent", said Kumar Sitaraman, CEO of Auromatrix. "We look forward to working closely with the G6 team, who have created a wonderful array of brands in the niche segments and have been topping the growth charts in the last few years, which we hope to replicate in India."
Since its acquisition by Blackstone in 2012, G6 Hospitality has been undergoing a complete technology overhaul of its platforms, processes and systems to support its network of more than 1,350 corporate-owned and franchisee properties. With its expansive network, ambitious renovation efforts, and the longstanding appeal of its iconic brands, G6 Hospitality is the leader of the economy lodging segment in the U.S. and soon to be in India and Latin American markets.
For more details on franchising with G6 Hospitality, visit www.g6hospitality.com/franchising.
About Auromatrix Holdings
Auromatrix Holdings is a hospitality leader in India providing design, development and management services for hotels and resorts, besides owning and operating several of them. Headquartered in Chennai, has a pan India presence with Regional sales offices and its hotels/resorts. More information can be found in www.auromatrix.com
About G6 Hospitality
G6 Hospitality LLC owns, operates, and franchises more than 1,430 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada and the Hotel 6 brand in India. Having opened its 1,000 franchise location in 2018, G6 also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine's 40th Annual Franchising 500. The company has also been named a "Best for Vets" employer by Viqtory Publishing and in 2018 was inducted into the Military Spouses Employment Partnership sponsored by the U.S. Department of Defense. For more information please visit www.g6hospitality.com.