Customer Service is the ‘New Marketing’
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, published a new article on Hotel Business Review explaining how customer service has become the NEW marketing. "The hotel business, frankly like any other business, is about creating relationships, human-to-human and it's your job as a hotel operator to humanize your hotel and your brand in order to gain the highest level of customer service as perceived by your guest", says DJ Vallauri, Founder and President of Lodging Interactive.
There is also mention of many new artificial intelligence technologies that have sprung up to provide replies to consumers via a messaging app or chat application but that these are technologies chasing problems to resolve. "I am a firm believer that technology ultimately improves customer engagement for hotels but we should never look for problems to solve with technology but rather we should use technologies to solve problems", says DJ Vallauri.
To read the full article as published on Hotel Business Review, click here.
About Lodging Interactive
Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing, social media engagement and reputation management agency exclusively servicing the hospitality industry. The Company provides cost-effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants, and spas.
commingle:engage, the Company's social media and reputation management division, has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses annually.
Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards have recognized Lodging Interactive as an industry leader.
The Company's Founder & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI's New York Chapter and is a Forbes.com Agency Council contributor. For more information, please contact [email protected], +1 877 291 4411 or visit the company's website.
Phone: +1 877 291 4411
Fax: +1 877 833 7375