Industry Update
Supplier News 1 February 2017

Customer Service is the ‘New Marketing’

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Loding interactive

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, published a new article on Hotel Business Review explaining how customer service has become the NEW marketing. "The hotel business, frankly like any other business, is about creating relationships, human-to-human and it's your job as a hotel operator to humanize your hotel and your brand in order to gain the highest level of customer service as perceived by your guest", says DJ Vallauri, Founder and President of Lodging Interactive.

The article highlights that people and their experiences are what capture guest interest in your hotel. Reaching out to the guest in all steps of their journey to and from your hotel maintains your hotel's reputation and provides revenue opportunities. It goes on to give some insights to understanding where the guest journey actually begins, how live chat provides real-time, human-to-human engagement with guests or potential guests and why monitoring social media channels for guest comments before and after their stay provides a customer service marketing advantage.

There is also mention of many new artificial intelligence technologies that have sprung up to provide replies to consumers via a messaging app or chat application but that these are technologies chasing problems to resolve. "I am a firm believer that technology ultimately improves customer engagement for hotels but we should never look for problems to solve with technology but rather we should use technologies to solve problems", says DJ Vallauri.

To read the full article as published on Hotel Business Review, click here.

About Lodging Interactive and Commingle:Engage

Since 2001 Lodging Interactive has been a leading provider of digital marketing services to the hospitality industry. Lodging Interactive is the parent company of commingle:engage, the Company's social media marketing and reputation management division which serves hundreds of hotels, restaurants, spas and management companies.

The Company developed the hospitality industry's first Facebook Messenger based RFPAssist Group Lead Sales System designed to drive hotel group and event business.

Additionally, the Company provides subscription-based website development and digital marketing services through its HotelSiteXPRESS offering. The service is based on a 'pay-as-you-go' model and requires no capital investment on the part of the hotel.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company's Founder, President & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI's New York Chapter and is a Forbes.com Agency Council contributor.

For more information, please contact [email protected], 877-291-4411 ext. 704 or visit the company's websites https://commingleengage.com and https://lodginginteractive.com .

Contact
DJ Vallauri
President & Founder
Fax: +1 877 833 7375
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