Clarens (Switzerland) – Les Roches Global Hospitality Education has released a new report titled "The Future of Hospitality Entrepreneurship", in collaboration with Skift, a business information company focused on travel and tourism intelligence based in New York, USA. The report offers a road map for both established brands and entrepreneurs looking to start their businesses in the global hospitality industry. The full report is available via the following link: http://skiftx.com/insight/skift-insights-deck-the-futureof-hospitality-entrepreneurship/

Among the trends identified are the growth of the ecosystem around accommodation sharing and category leader Airbnb, the importance of digital services for the hotel guest experience, the concept of "living like a local" and how food and beverage are driving the hospitality standards of the future. The report features insights and quotes from Les Roches faculty members and alumni entrepreneurs such as the co-founder of last-minute booking app Hot Hotels and the General Manager of Spanish wine hotel and spa Hacienda Zorita.

"The hospitality industry is among the most impacted by new business models deriving from new technologies and shifts in customer or guest behaviour," said Sonia Tatar, CEO Worldwide of Les Roches. "By focusing our educational model on the transfer of soft skills, business acumen and digital savvy, we enable our students to adopt an entrepreneurial mindset within a digitally disruptive context and ultimately develop their own hospitality business ventures."

With more than 3 billion active users, the report revealed that there are now more people using messaging apps than social networks, bringing unexpected opportunities for hospitality entrepreneurs and hotel executives. This report's insights align with Les Roches' commitment to preparing students to launch hospitality businesses. According to a recent survey, 33% of Les Roches graduates create their own venture.

Les Roches' parent company Sommet Education strives to prepare graduates for success in the hospitality industry of tomorrow through its institutions based on academic rigor, skillsbased learning and a multicultural outlook.

"The report supports Les Roches' innovative teaching approach to equip students with the operational and business management skills required in this dynamic global industry," said Benoît-Etienne Domenget, CEO of Sommet Education. "Across its network of campuses in Switzerland, Spain, the US, China and Jordan, Les Roches blends academic and experiential learning, based on the Swiss tradition of hospitality education. With the opening of its newest campus in Chicago, Les Roches brings this proven academic model to the heart of the American hospitality landscape."

About Les Roches

Les Roches is a bespoke experience to educate tomorrow's leaders in hospitality. Founded in 1954 in Switzerland, Les Roches offers undergraduate, graduate degrees and executive programs in Luxury, Hospitality and Tourism Management. Les Roches has campuses across Switzerland, Spain, UAE, and China, as well as a partner campus near New Delhi. Les Roches ranks 4th in the world's higher education institutions for hospitality and leisure management (QS World University Rankings by Subject, 2023).

Part of Sommet Education, worldwide leader in hospitality education, Les Roches is accredited by the New England Commission of Higher Education (NECHE).

For more information, visit Les Roches.

About WE TANGIBLE

WE TANGIBLE is an anti-consultancy specialized in Innovation, Product Development, Entrepreneurship, and the Startup ecosystem. They work with the entire Innovation Ecosystem, promoting an innovative culture within organizations through Open Innovation projects, incubation and acceleration programs for projects, or by bringing basic innovation closer to the company. Their goal is to make innovation a reality within organizations.

Founded by Salva Ferri and Benjamín Lorente, both with extensive and in-depth knowledge of the innovative ecosystem, WE TANGIBLE relies on solid methodologies and talent as the driving force of innovation. From identifying the right challenges for each organization and the necessary talent to carry them out, to validating new concepts with the market.

WE TANGIBLE is involved throughout the entire process to ensure that innovation becomes a reality and remains a replicable model autonomously by the company. To date, they have participated in more than 50 national and international projects and accelerated over 40 Startups to date, in diverse sectors such as industry, tourism, education, and sports. FORD, ECOEMBES, STADLER RAIL, SIMON, AUTOLIV, or entities like LES ROCHES, VALENCIAPORT, ESIC, or UPV are among their clients, among others.

For more information, visit We Tangible

Alexia Lepage
Senior International Public Relations Manager - Les Roches International School of Hotel Management
Les Roches