YOTEL Announces Partnership with Mindfresh
Introducing a new way for guests to remain mindful away from home
NEW YORK -- Mindfulness is the process of bringing one's attention to the internal and external experiences occurring in the present moment. This tends to be most important when a person is not surrounded by what they are used to or what is traditionally comfortable and convenient. Acknowledging the underlying goal for travelers to remain mindful on-the-go, YOTEL today announced its latest partnership with Mindfresh, a company which provides inspiration for thoughtful meditation in the modern workplace.
Beginning today, YOTEL guests will have access to a fun, quick and instructional series showcasing how one can easily relax and unwind while away from home. Featured on a dedicated YOTEL television channel, the videos will allow guests to 'wake-up,' 'motivate' and 'unwind' through a morning, afternoon and evening routine, respectively. Each short video will include a series of movements or positions aimed to help the guest be more mindful, healthy and 'at home' throughout their day.
The videos portray the brand's ability to connect comfort, accessibility, playfulness, and efficiency into one. Just as each YOTEL cabin has everything a guest needs, but nothing they don't, these short and interactive videos include everything a guest will need for an ideal wake-up, afternoon pick-me-up, and evening wind-down, but nothing extra to clutter their mind space.
Acknowledging the trend in travellers yearning to be more respectful and considerate of their body and mind while away from home, YOTEL aims to provide a fun and quirky solution to an increasingly common consumer pain point. Through a morning stretch sequence, guests can gently wake the body from sleep, preparing for the day ahead. By the time afternoon rolls around, many of us have been sitting for an extended period of time – the afternoon pick-me-up series of movements will help guests boost blood flow and tune up posture for increased productivity. After a demanding day, the evening routine will help guests to wind down before bed, releasing tension and freeing the cluttered mind.
Free to watch in-cabin on a dedicated YOTEL television channel, the videos will also be available online http://www.yotel.com/mindfresh so that guests may access beyond their stay at their convenience. Travelers on the go will be able to access the Mindfresh videos from anywhere at any time through 'Shaggy,' YOTEL's mobile app.
About Mindfresh
Mindfresh is a modern meditation experience for people who sit all day long. It's sound, movement + meditation to jumpstart the senses + inspire you to conquer your day. Through Mindfresh, over 1,000 mindfulness sessions have been held at the most dynamic companies in NYC, SF + LA. With a growing library of digital content (wellness.mindfresh.co), now anyone, anywhere can now keep their Mindfresh during a long, demanding day.
ABOUT YOTEL
With 22 properties in sought-after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non-Stop. From buzzing cities to bustling airports YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology, and awesome people. YOTEL is the pit stop for the Non-Stop.
The global hospitality brand is based in London with regional offices in the US and Asia and has a portfolio of three brands: YOTEL (city centre hotels), YOTELPAD (extended stay option) and YOTELAIR (airport hotels). The company operates fourteen city centre hotels in New York, Boston, San Francisco, Washington D.C., Miami, Singapore, Edinburgh, London (2), Amsterdam, Porto, Glasgow, Manchester, and Park City, and six airport hotels in London Gatwick, Amsterdam Schiphol, Paris, Charles de Gaulle, Istanbul Airport (2), and Singapore Changi.
YOTEL's major shareholders include a controlled affiliate of Starwood Capital Group, the Talal Jassim Al-Bahar Group, United Investment Portugal, and Kuwait Real Estate Company (AQARAT).
YOTEL was originally created by YO! founder Simon Woodroffe OBE who took inspiration from the experience of first-class travel and translated that ethos, language and design into small but beautifully designed rooms. www.yo.co.uk.
