The capital city of Ethiopia, Addis Ababa, has recently hosted the 59th Meeting of the UNWTO Commission for Africa. Held between 18-21 April, the Commission included a High-level Meeting on Chinese Outbound Tourism to Africa, where regional representatives debated the potential that the sector brings to the continent.

Attended by 21 tourism Ministers from the African continent, the UNWTO Regional Commission for Africa has become the best platform to discuss tourism trends in the continent and the potential that Chinese tourism can induce at regional level. The attendees also included Edmund Bartlett, Minister of Tourism, Entertainment of Jamaica and Hongtao Wei, Vice Chairman of the China National Tourism Administration

The 59th edition of the Commission was complemented by a key interactive session on the International Year of Sustainable Tourism for Development which is being celebrated worldwide through 2017.

"We all come out of Africa, and went on to inhabit the world, making Africa the first source market in history. Africa is the future and Ethiopia is the soul and heart of Africa" said UNWTO Secretary-General Taleb Rifai, opening the event. UNWTO Secretary-General received a Recognition Award from H.E. Mr. Muktar Kedir, Minister of Good Governance of Ethiopia to highlight his legacy to promote tourism as a driver of economic growth, inclusive development and environmental sustainability.

During his intervention, Mr. Muktar Kedir, described his country ´as a unique land where the earliest ancestors of human beings first walks upright, we honestly expect Ethiopia to be one of the prime choices of tourists in the near future that makes them feel safe and enjoy their stay in this yet un explored land´, he said. The Commission served to motivate African Member States to undersign the African Charter on Sustainable and Responsible Tourism as well supporting the African Caravan on Sustainable and Responsible Tourism led by Morocco through activities to be organized and celebrated during the campaign of the International Year.

China has become a major investor in the African continent, contributing to infrastructure development and reshaping the economic landscape, and is the world´s largest outbound market since 2012 after recording double digit growth in expenditure every year since 2004. The meeting witnessed a high level of participation not only from African governments but also private sector stakeholders who discussed the dynamics of the Chinese outbound market together with ways to provide guidance for policies and strategies to African Member States, Chinese stakeholders and African businesses.

The event was a combination of keynote presentations from UNWTO, IVY Alliance Tourism Consulting, AVIAREPS and International Civil Aviation Organization (ICAO), interactive panels and roundtable discussions.

The Commission was informed that the 60th CAF will be hosted in Chengdu China within the framework of the 22nd Session of the General Assembly, to be held in September 2017. In addition, members of the Commission unanimously welcomed Nigeria´s expression of interest to host the 61st CAF to be held in 2018.

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

Rut Gómez Sobrino
Principal Media Officer
(+34) 91 567 81 60
UN Tourism