Comfort Hotel Brand Announces Aggressive U.S. Growth
More than one Hotel a Week will Open in 2017
ROCKVILLE, Md. -- The Comfort hotel brand continues an aggressive plan this year, expecting to open 56 new properties, essentially a new hotel each week. As part of Choice Hotels International, one of the world's leading hotel companies, the new properties showcase the brand's significant growth and reflect the brand's strategic transformation and new design initiatives, which includes a refreshed, modern look and feel.
The recent Comfort openings are located across the country in key regions, and include a mix of new construction and conversion projects, including:
- Comfort Suites inJohnstown, CO – 92 guest rooms
- Comfort Suites inBrookings, SD – 100 guest rooms
- Comfort Inn & Suites inKew Gardens, NY – 85 guest rooms
- Comfort Inn inLa Porte, IN – 64 guest rooms
- Comfort Inn inNorth Aurora, IL – 84 guest rooms
- Comfort Inn inDallas, TX – 103 guest rooms
"Comfort Inn and Comfort Suites properties work in all types of markets – whether urban, corporate office park, airport and interstate locations," said Anne Smith, vice president, brand strategy, Choice Hotels. "We're constantly striving to provide our business and leisure guests with superior service and offerings, and now we're satisfying more guests as we reach new markets."
The successful Comfort brand transformation has led to outstanding performance metrics and renewed development. The brand is experiencing all-time high guest satisfaction scores and continues to excel in the upper midscale segment on RevPAR growth, stealing market share and recording 27 consecutive months of RevPAR Index gains. In addition, nearly two-thirds of the 121 executed agreements for new Comfort locations in 2016, were new construction projects. This number has tripled in the last eight years. Comfort hotels are ramping up across the United States and will continue to expand to popular travel destinations this year, such as Salt Lake City, UT; Dallas-Fort Worth, TX; Charleston, SC; Jacksonville, FL; North Myrtle Beach, SC; Austin, TX; Oklahoma City, OK; and Tampa, FL.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 6,800 hotels, representing more than 550,000 rooms, in over 40 countries and territories as of June 30, 2018, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program, offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.