Industry Update
Press Release 3 May 2017

Comfort Hotel Brand Announces Aggressive U.S. Growth

More than one Hotel a Week will Open in 2017

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Comfort Inn® (by Choice International)

ROCKVILLE, Md. -- The Comfort hotel brand continues an aggressive plan this year, expecting to open 56 new properties, essentially a new hotel each week. As part of Choice Hotels International, one of the world's leading hotel companies, the new properties showcase the brand's significant growth and reflect the brand's strategic transformation and new design initiatives, which includes a refreshed, modern look and feel.

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"The success of the Comfort brands, a pioneer in the segment, reinforces that Choice Hotels is a leader in upper midscale lodging. With the brand's recent enhancements and strong operating performance, Comfort has never been better positioned for growth," said Brian Quinn, vice president, franchise development, Choice Hotels. "The Comfort brand meets the needs of both experienced and first-time hotel developers, with modern, relevant hotel prototypes that are cost effective to build, maintain, and operate, contributing to a strong return on investment."

The recent Comfort openings are located across the country in key regions, and include a mix of new construction and conversion projects, including:

  • Comfort Suites inJohnstown, CO – 92 guest rooms
  • Comfort Suites inBrookings, SD – 100 guest rooms
  • Comfort Inn & Suites inKew Gardens, NY – 85 guest rooms
  • Comfort Inn inLa Porte, IN – 64 guest rooms
  • Comfort Inn inNorth Aurora, IL – 84 guest rooms
  • Comfort Inn inDallas, TX – 103 guest rooms

"Comfort Inn and Comfort Suites properties work in all types of markets – whether urban, corporate office park, airport and interstate locations," said Anne Smith, vice president, brand strategy, Choice Hotels. "We're constantly striving to provide our business and leisure guests with superior service and offerings, and now we're satisfying more guests as we reach new markets."

The successful Comfort brand transformation has led to outstanding performance metrics and renewed development. The brand is experiencing all-time high guest satisfaction scores and continues to excel in the upper midscale segment on RevPAR growth, stealing market share and recording 27 consecutive months of RevPAR Index gains. In addition, nearly two-thirds of the 121 executed agreements for new Comfort locations in 2016, were new construction projects. This number has tripled in the last eight years. Comfort hotels are ramping up across the United States and will continue to expand to popular travel destinations this year, such as Salt Lake City, UT; Dallas-Fort Worth, TX; Charleston, SC; Jacksonville, FL; North Myrtle Beach, SC; Austin, TX; Oklahoma City, OK; and Tampa, FL.

Related Brands

Comfort Inn

The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years. With Comfort Inn, Comfort Inn & Suites and Comfort Suites hotel properties nationwide, the Comfort brand family is ready to take care of guests everywhere they need to be.
brand information

Comfort Suites

Comfort Suites® is one of the leading competitors in lodging today, offering an all-suites product with an attractive value proposition for both guests and owners. Constantly raising the bar to remain competitive, the Comfort Suites brand has developed a new inviting, cost-effective prototype.
brand information
Other Brands by Choice
Ascend Collection
Cambria Hotels
Clarion
Clarion Pointe
Comfort Inn
Comfort Suites
Econo Lodge
MainStay Suites
Quality Inn
Rodeway Inn
Sleep Inn
Suburban
WoodSpring Suites

Methodology

Choice Hotels International, Inc. conducted a nationwide survey of 1,100 Americans to better understand how travel impacts their work relationships. The survey was done in collaboration with survey platform Pollfish.

About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of March 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.

© 2019 Choice Hotels International, Inc. All rights reserved.

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