SureStay Hotel Group® Set for Asian Debut
Pictured: Suppasorn Chuchotesakulwong, the owner of SureStay Plus Sukhumvit 2 (2nd from left) with Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia (center) and team.
Guests will be offered 85 comfortable and contemporary rooms, all featuring complimentary in-room Wi-Fi. There will also be a "business corner" area providing corporate travelers with a selection of convenient services.
"Asia is an incredibly diverse and dynamic hotel market, but one common trend we are seeing is the demand for branded economy and lower-midscale accommodation in key cities across the region. SureStay Hotel Group is perfectly positioned to fill this gap in the market," said Olivier Berrivin, Best Western's Managing Director of International Operations - Asia.
"We are delighted to announce the opening of SureStay Plus Sukhumvit 2 – Asia's first SureStay Hotel. Its modern amenities such as free Wi-Fi, and prime position in the heart of Sukhumvit - Bangkok's main business and entertainment district - will ensure that guests are well connected in every sense."
"We are equally excited to have agreed a management contract for the hotel; this will enable SureStay Hotel Group to create a true flagship for the brand in Asia."
"I look forward to welcoming the first guests to this exciting new hotel in the fourth quarter of 2017, and ushering in a new era of high-quality, affordable accommodation in Bangkok, Thailand and the whole of Asia," Olivier added.
SureStay Hotel Group was first introduced in late 2016, opening up new opportunities for Best Western Hotels & Resorts in the large yet relatively untapped economy and lower-midscale sectors. It also provides hotel owners with the opportunity to harness Best Western's vast global network, in terms of sales, distribution, technology and support.
There are three brand tiers to choose from: the classic economy SureStay® hotel, premium economy SureStay Plus® hotel (which includes SureStay Plus Sukhumvit 2), and lower-midscale SureStay Signature Collection®. These three brands deliver gradually increasing levels of quality and facilities, which will be consistent in all locations around the world.
To ensure that high standards and guest satisfaction are maintained, all SureStay hotels must achieve a TripAdvisor® score of 3.5 and above.
SureStay Hotel Group has already approved more than 30 properties, mainly in North America. By the end of 2017, the group expects to have expanded its global portfolio to 100 hotels, making it one of the fastest-growing brands in the industry.
Marketing Communications Department - Best Western Hotels and Resorts – Asia
Phone: +66 2 656 1260
About Best Western® Hotels & Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand's North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand's commitment to providing exceptional service and great value to AAA/CAA's nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power's 2017 North America Hotel Guest Satisfaction Index Study - ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.