Who’s there? Groceries are Knocking at your Hotel Door
Hawthorn Suites by Wyndham’s newly launched pilot with industry leaders Peapod and Instacart delivers the supermarket directly to guests;
PARSIPPANY, N.J. -- Attention travelers: hunting down the closest grocery store in an unfamiliar city when craving the comforts of home is a thing of the past thanks to Hawthorn Suites by Wyndham®. Wyndham Hotel Group's welcoming extended stay brand now gives guests easy access to the ingredients they need to feel at home on the road with its just-launched grocery delivery offering, bringing groceries straight to guests' doors through new partnerships with Instacart, a fast-growing retail delivery service, and Peapod, the country's leading online grocer.
The handy service – currently piloting at eight Hawthorn Suites hotels in and around Chicago, Ill.; Philadelphia, Penn.; Raleigh and Charlotte, N.C.; Hartford, Conn.; and Orlando, Fla. – is the brand's newest offering developed to help long-term guests maintain their routines when away from home. It's the latest addition to Homemade @ Hawthorn®, the brand's in-room, chef-driven cooking program designed for hotel living serving up seasonal, home-cooked recipes from award-winning chefs which can be easily prepared in a fully equipped in-suite kitchen.
With just a few clicks at www.hawthorn.com/homemade, guests at the pilot hotels can easily find and order all of the ingredients for their favorite Homemade @ Hawthorn recipe, or their most-wanted grocery items, and have them delivered straight to their hotel.
"We know convenience is king for long-term travelers staying in new cities for weeks or months at a time," said Larry Hambro, vice president, brand operations, Hawthorn Suites. "An essential part of helping our guests stick to their regular regimens when they stay with us is delivering the comforts of home, like a homemade meal or their go-to snack. Our grocery delivery pilot makes that possible by giving guests the power of selection combined with the convenience of online shopping and curated dishes. We get everything delivered these days straight from our computers and phones, from car rides to shaving kit subscriptions to groceries – so why shouldn't we also get them when we're traveling for extended periods?"
Interest in online grocery ordering and delivery is on the rise: U.S. consumers spent an estimated $42 billion online in groceries in 2016, up more than 160% over 2015. Industry experts predict the segment has the potential to grow five-fold over the next decade with American consumers spending upwards of $100 billion by 2025.
Hambro continued, "More and more people are getting groceries delivered at home – last year, one in 10 Millennials and Gen Xers in the U.S. shopped for groceries online, up almost 10% from 2015. Why shouldn't they have that same convenient experience when away from home?"
New Season, New Recipes
With cookout season just around the corner, Hawthorn Suites created a delicious selection of new easy-to-make recipes perfect for spring and summer whether travelers are hitting the road or firing up the backyard grill, available at www.hawthorn.com/homemade. Each home-cooked dish – like a decadent pub cheese and ham sandwich, colorful summer pasta with vegetables, and a refreshing watermelon salad – was designed to be easily prepared in 30 minutes or less.
The brand tapped acclaimed culinary minds Chef Hari Nayak – a New York-based chef, restaurateur, author and culinary consultant – and Chef James Rigato – former Top Chef competitor and owner of the award-winning The Root Restaurant & Bar and Mabel Gray in Michigan – to create these exclusive recipes designed for hotel living.
A recent survey1 from Hawthorn Suites uncovered 66% of Americans, including 84% of Millennials, agree being able to cook in a hotel room would make them feel more at home when traveling. The same survey found comforting and familiar foods topped the list with 38% of respondents longing for baked goods, followed by pasta (31%) and salad (27%).
 The Hawthorn Suites by Wyndham Survey was conducted by Wakefield Research between September 20 and 26, 2016. Quotas were set to ensure reliable and accurate representation of the U.S. adult population 18 and older.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,000 hotels across approximately 90 countries on six continents. Through its network of 804,000 rooms appealing to the everyday traveller, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The Company's award-winning Wyndham Rewards loyalty programme offers 85 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
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