Industry Update
Press Release 9 May 2017

Online Franchising to be Available for Country Hearth Brand

RLHC continues its pursuit to be the easiest to franchise with

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Country Hearth Inn

SPOKANE, Wash. -- RLHC (Red Lion Hotels Corporation) (NYSE:RLH) is again leading the hospitality industry in innovation by making it easy to franchise with its Country Hearth Inn & Suites brand - owners simply go online. Starting this summer, a website portal will be available to facilitate complete franchising and digital connectivity to a vast array of booking channels.

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Signing up for the Country Hearth brand will be flexible and simple with a designated website which will provide the ability to complete and grant a franchise license online. The brand will allow owners the freedom to either operate as an independent hotel or use its trademark - both benefitting from the company's robust reservations system, distribution and channel management including negotiated deals with online travel agents.

"We want to take the hassle out of franchising and offer owners the ability to complete the entire process online. Once part of our system, properties will be measured on online reputation, removing the red tape owners dread," said RLHC EVP & President of Global Development Roger Bloss.

RLHC will continue to collect a flat monthly fee from the hotels in the Country Hearth network in return for supplying the guest reservation and distribution infrastructure.

To learn more about franchising with RLHC, visit franchise.rlhco.com.

Related Brand

Country Hearth Inn & Suites

Country Hearth Inns & Suites is a budget/economy brand offering price-conscious travelers a clean, comfortable experience and offering hoteliers a cost-effective solution to their need for robust distribution and other brand support.
brand information
Other Brands by RLH
3 Palms
America’s Best Inns & Suites
Americas Best Value Inn
Canadas Best Value Inn
GuestHouse International
Hotel RL
Jameson Inns
Knights Inn
Lexington Inns and Hotels
Red Lion
Red Lion Inns & Suites
Settle Inn
Signature Inn

About RLH Corporation

RLH Corporation is an innovative hotel company focused on the franchising of upscale, midscale and economy hotels. The company maximizes return on invested capital for hotel owners across North America through relevant brands, industry-leading technology and forward-thinking services. For more information, please visit the company's website at www.rlhco.com.

Contact
Evelyn Infurna
Investor Relations
Phone: 203-682-8265
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