Hotel Bars Evolve to Cater to New Generation of Travelers
Hotel bars are changing. Gone are the days of dim lighting, where solo business travelers unwind over a solo drink after a day of hard on the road.
Suomi, however, is not the only industry expert who has identified the changing nature of the hotel bar. Kellie Sirna, a principal with Studio 11 Design, agreed, saying that the single biggest change to happen in recent years is that the bar design is becoming a far more prominent component of a hotel's lobby.
"We're taking down walls between the bar and lobby, which in turn blurs the lines and brings the energy from the bar area into the lobby," Sirna said.
As hotels become increasingly focused on attracting millennial guests, some are placing the bar space as a leading element for their lobbies. Take, for example, Marriott's trendy and increasingly prominent millennial focused Moxy. Moxy has foregone even having a desk, choosing instead to combine the space where visitors check-in with the lobby bar, so that visitors can get both the key to their room and a complimentary beer or cocktail when they first arrive.
With this in mind, the team that created the Moxy hotel brand did so while focusing on the bar, and then developing the rest of the lobby around that space. The bars in Moxy even have laptops for when the hotel team needs to get its own work done. Overall, the vibe in the bars of Moxy Hotels is meant to be a communal gathering space, rather than a separate lobby, reception desk and bar.
Another evolving facet of the hotel bar in the year 2017 is the lighting. Traditionally, hotel bars have been outfitted with downlight, which is not always the right vibe, especially not for an area where guests are encouraged to congregate on a regular basis at all ours of the day and night. Lighting options have grown from incandescent to fluorescent to LED in recent years, giving designers an expanded lighting palette with which to draw from when they illuminate any space, including the hotel bar. Design experts stress that with this expanded cadre of options, the key is to simply pick lighting choices that will make a bar's best qualities standup, whether those qualities be the texture of the walls, the artwork, or even the seating.
Let's take a look at some projects currently underway by Moxy Hotels. More contact details of these Hotel Projects and its suppliers and architects involved can be found on the TOPHOTELPROJECTS website.
Moxy Hotel Columbus Short North
A new proposal for the corner of Hubbard and High in the Short North – the current location of local sushi restaurant Haiku – calls for a ten-story mixed-use building with over 50,000 square feet of office space, an hotel, and a ground-floor restaurant with access to a rooftop bar on the top of the building.
Moxy Tokyo Kinshicho Hotel
The property, to be known as "Moxy Tokyo Kinshicho Hotel", is a short walk from Kinshicho, one of Tokyo's busiest train stations and near some of the capital's major tourist attractions such as Asakusa and Tokyo Sky Tree.
Moxy Hotel Stuttgart Airport/Messe
The hotel will be built in immediate closeness to Stuttgart Airport and the fair grounds. The hotel's target group will be leisure and young travelers.
More information on hotelsuppliers and design can be found on TOPHOTELPROJECTS, the specialized service provider in the exchange of cutting-edge information of hotel construction in the international hospitality industry