Creative Supply to continue collaboration with ESSEC and Elegancia Hotels
Bringing hospitality and branding excellence to MBA students
Creative Supply is moving into a second year of collaboration with ESSEC Business School and Elegancia Hotels, a Paris based hotel company. Part of the Strategic Branding module led by Visiting Professor Alex Gibson from DIT in Ireland, the collaboration aims to bring real-life learning experience to the students of MBA in International Hospitality and MBA Global Branding of ESSEC Business School.
Creative Supply's Founder Youri Sawerschel will share his expertise in hospitality branding and will teach the students how to develop and market a hotel brand concept. Youri will draw from his international hospitality experience working for brands such as Kempinski Hotels, Vienna House and Le Méridien. The MBA students will have the opportunity to work on a real case study provided by Elegancia Hotels. The case study will involve the complete refurbishment of a hotel in the 9th arrondissement in Paris.
The outcome of the work of the MBA students will be shared during the Summer. Follow Creative Supply Linkedin page for live updates.
About Creative Supply
Founded in 2015, Creative Supply is a full-service creative consultancy designing brands, experiences and campaigns with a strategic mind and a human touch. Creative Supply is trusted by some of the world's most visionary leaders at UBS, ABB, Kempinski, EPFL, LVMH, Mondelēz, Marriott, ProtonMail, Swiss Arbitration, Vienna House, FlexOffice and more. Creative Supply's projects and publications are regularly cited by esteemed industry news sources such as Frame, The Wall Street Journal, Monocle, Hospitality Net, Le Figaro, The Economist and The Telegraph. From students to executives, Creative Supply also empowers thousands of branding, digital and marketing enthusiasts through lectures, seminars, conferences and a free online Learning Hub.
