Source: Expedia Group, Inc.
Source: Expedia Group, Inc.

Commissioned with marketing research firm Northstar Research Partners, this multi-generational study examines the online influences and priorities of British, French, and German travellers. The study compares travel statistics across several generations including Gen Z, Millennials, Gen X, and Boomers.

As emerging Millennials and Gen Z travellers are on the rise, some traditional ways of travel marketing are becoming less effective when engaging with these generations.

Through this study, you will walk away with a deeper understanding of the latest European travel trends, including what influences destination and purchase decisions, along with actionable insights to lead your marketing efforts in identifying, engaging with, and converting travel audiences across generations.

Download the research to learn:

  • Get insights into how the younger generations travel and engage with online travel content
  • Travel trends by country and generation – from up and coming Gen Z and Millennial travellers to more established Gen X and Boomer tourists
  • Digital influences, resources, platforms, and devices used across each generation
  • The motives and priorities behind their consideration set as they search, discover, explore, and book travel

About Expedia Group

Expedia Group, Inc. companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of three pillars: Expedia Product & Technology, focused on the group's product and technical strategy and offerings; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.

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Expedia Press Department
+1 425 679 4317
Expedia Group, Inc.

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