Google Webinar on Monetizing the Customer Journey Now Available On Demand
Industry leaders shared insights on directing marketing dollars for maximum effect
Milestone and Google co-hosted a webinar titled Get the Most Bang for Your Buck out of the Customer Journey on Wednesday, May 17. The recorded webinar is now available on-demand for those that may not have had the opportunity to attend.
"Digital marketers are busy, we realize that, and the webinar was a huge success, filled with highly informative content and key takeaways," said Milestone Vice President of Marketing, Walter Paliska. "We wanted to ensure anyone who was not able to attend has an opportunity to see the webinar at their own pace," continued Mr. Paliska.
The Milestone/Google webinar focused on the customer journey and how to get the maximum return from your marketing dollars. Topics included:
Micro-moments in the customer journey
The Google and Milestone teams discussed the customer journey and the micro-moments that are associated with hospitality consumers. They also shared critical data on consumer behavior as it related to travel, how consumers choose their hotel and their use of technology.
Strategic takeaways related to the moments
Milestone shared strategic insights at each of the micro-moments to help hoteliers put the micro-moments data within the context of marketing strategy and gave examples of some of the techniques hoteliers could use to leverage the consumer customer journey.
Real-world examples
The webinar also provided the audience with an opportunity to learn how Milestone clients have benefited from strategies and technologies presented and how they were able to boost conversions, ROI and direct revenue by optimizing their spend in the customer journey.
Watch the webinar on-demand now
Milestone would like to invite those who could not attend to watch the complimentary webinar on-demand by visiting our website at: http://blog.milestoneinternet.com/web-design-promotion/in-case-you-missed-it-google-webinar-on-monetizing-the-customer-journey-now-available-on-demand/
About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
Walter Paliska
VP of Marketing - Milestone Inc.
408.200.2218
