Industry Update
Press Release 2 June 2017

Swiss Darling launched by Swiss International Hotels & Resorts

Swiss Darling is the Booker Loyalty Program for Corporate accounts

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Swiss International Hotels

Baar (CH)/ Ras Al Khaimah (UAE) -- Swiss International is proud to announce the launch of its booker's loyalty program – "Swiss-Darling"; a reward system designed exclusively for the corporate bookers. The program was first launched at Swiss International Lenana Mount Hotel in Nairobi, Kenya on 1st of March. This program is now available for all hotels under Swiss International Hotels & Resorts.


Swiss-Darling is developed to appreciate the bookers who make bookings at Swiss International Hotels & Resorts. The member earns points on every booking made that can be redeemed later at any Swiss International Hotel. That is not all, the member also gets free invitation to cocktail parties, have free access to the hotel's inspirations pool and gym and also benefits with the special corporate rate bookings.

The membership is hassle free and also allows enrolment online. The program has its own dedicated website where the members can sign in, track their earned points and also initiate their redemption process.

Mr. Henri W.R. Kennedie, Chairman and CEO of Swiss International said, "Typically, we have leisure and business travellers. Swiss-Darling is a step forward to enhance the chain's relationship with corporate travellers and the corporate world. We want to develop mediums to be able to interact to different segments guests based on their specifications and not try and fit all in one"

"Together with Swiss-Select and Swiss-Darling, we look forward to widen Swiss International's networks and connectivity by building strong relationships with our guests." Contact person: Amee Yadav – Corporate Communications Executive Company name: Swiss International Hotels & Resorts Telephone Number: +971-7-2433-242 Email Address:

Swiss International Hotels

Founded in 1982, Swiss International Hotels is established in Switzerland. Swiss International Hotels & Resorts is currently associated with hotels in Switzerland, Germany, the Netherlands, Greater China, the Middle East and Africa. The company is registered in Baar, Switzerland and is operating from the UAE (Ras Al Khaimah). Swiss International is operating and licensing its hotels under the following brands: Royal Swiss (Luxury), Swiss International Hotels & Resorts (Upscale), Swiss Spirit Hotels & Suites (Mid-market) and Yes Inn (Economy).

Amee Yadav
Corporate Communications - Alpha Hospitality Management Services
Phone: +971 7 2433242
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