John Fareed Hospitality Consulting LLC and Hotel & Club Associates of Virginia have merged to form hospitality advisory firm Fareed & Cummings LLC, according to principals John Fareed and Michael Cummings.

The new company has joined Horwath HTL, the world's largest and most experienced hospitality-consulting brand with forty-five offices in thirty-nine countries.

Under the Horwath HTL flag, Fareed & Cummings LLC will provide a full complement of hotel consulting services—asset management, operational assessment, appraisal and valuation, feasibility and market studies, and strategic market planning for new openings, repositioning's and turnarounds—from their offices in New York NY, Norfolk VA and Orlando FL.

The combined company currently has five properties under asset management, and an HTL advisory client portfolio that includes Fortune 500 companies, global brands, lenders, developers, REIT's, management companies, investors, and owners.

A merger of equals, the new company boasts a highly accomplished team of 15 hotel professionals including two members of the prestigious International Society of Hospitality Consultants (ISHC), two Designated Members of the Appraisal Institute (MAI), a Certified Hotel Administrator (CHA), a Certified Hospitality Marketing Executive (CHME), and a Certified Hospitality Digital Marketer (CHDM).

John Fareed, Managing Director said, "Michael and I began working together more than 20 years ago and grew to become great friends and trusted colleagues, and I am proud and honored that we are now business partners. In establishing Fareed & Cummings, we significantly increase our ability to provide our clients with the services they need to help grow their own businesses."

Michael Cummings, Managing Director added, "As Horwath HTL in North America, our goal is to provide the best possible package of services for our clients. We look forward to working with the other Horwath HTL offices to grow the brand in the US to that of the largest and most respected hospitality, tourism and leisure advisory group."

Robert Hecker, Chairman of Horwath HTL said, "We are proud and honored to welcome Fareed & Cummings to the Horwath HTL family. John and Mike's team are internationally recognized experts in the field of hospitality consulting and represent exactly the caliber of firm Horwath HTL wants to attract. We wish them all the very best."

Please contact James Chappell, Global Business Director at [email protected] should you have any questions or require additional information.

About Horwath HTL

Horwath HTL is focused one hundred percent on hospitality, tourism, and leisure consulting. Our services cover every aspect of hotel real estate investment, tourism, and leisure development. Our clients choose Horwath HTL because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each client project is unique, and they rely on us to utilize the experience we have gained throughout our 100-year history to assist them in achieving their goals. Being a global firm with 52 offices in 40 countries, we have successfully carried out over 40,000 assignments for both public and private clients. As part of the Crowe Global network, a top-ten accounting, and financial services network, Horwath HTL is the number one choice for companies and financial institutions looking to invest and develop in the industry.

For more information, please visit www.horwathhtl.com.

James Chappell
Global Business Director
Horwath