Industry Update
Press Release 6 June 2017

Signature Inn Adds Color, Americana and Pop Culture to the Hotel Experience

RLHC Unveils New Upper Economy Brand with Lifestyle Appeal

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Signature Inn

SPOKANE, Wash. -- Mixing the bold colors and sleekness of pop culture and mid-century design to provide a lifestyle hotel experience, RLHC (Red Lion Hotels Corporation) (NYSE:RLH) announces today the re-launch of Signature Inn, an upper economy brand with the dazzle of a boutique property.

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The new concept projects a fresh, colorful personality that is designed to excite adventurous travelers with a penchant for spontaneity. Inspired by the Golden Age of Travel and mid-century aesthetics, Signature Inn is a break-through concept that aims to bring more developers into the family of RLHC franchisees.

"We have set out to create a modernized Americana experience that excites guests and also offers a solid return on investment to franchise owners," said Greg Mount, President & CEO, RLHC. "Style and personality do not need to come at a premium when we can scale a unique offering. We take pride in the imagination behind this brand, and in our ability to generate profit for our franchisees."

Utilizing stunning visuals and captivating motifs, Signature Inn will bring to life the luster and feel of the golden era of Americana, creating a truly memorable stand-alone in the upper economy segment.

"Signature Inn will preserve and promote an eye-catching and exuberant style that is grounded in today while evoking a simpler, yet provocative time," said Bill Linehan, EVP & Chief Marketing Officer, RLHC. "Hotel properties will provide the latest in hotel amenities and conveniences uniquely blended with a fun lifestyle aesthetic."

With an owner-first mindset, Signature Inn offers a straightforward and simple fee structure, technology to meet the needs of today's travelers and the ongoing support to help franchisers grow their business. Designed for conversions of existing assets (even motels) to become more lively or for new-build properties to adopt the Signature Inn motif, the brand is intended for vibrant communities.

To learn more about franchising with RLHC, visit franchise.rlhco.com.

Related Brand

Signature Inn

Signature Inn brings classic Americana to life. We blend the old with the new, mixing in all the modern conveniences you’d expect, with colorful retro-modern styling. Our rooms are comfortable, our staff is welcoming, and our clocks are set back to the golden age of automobile travel.
brand information
Other Brands by RLH
3 Palms
America’s Best Inns & Suites
Americas Best Value Inn
Canadas Best Value Inn
Country Hearth Inn & Suites
GuestHouse International
Hotel RL
Jameson Inns
Knights Inn
Lexington Inns and Hotels
Red Lion
Red Lion Inns & Suites
Settle Inn

About RLH Corporation

RLH Corporation is an innovative hotel company focused on the franchising of upscale, midscale and economy hotels. The company maximizes return on invested capital for hotel owners across North America through relevant brands, industry-leading technology and forward-thinking services. For more information, please visit the company's website at www.rlhco.com.

Contact
David Perez
Vice President, MMGY Global for RLHC (Red Lion Hotels Corporation)
Phone: 646-237-4521
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