Industry Update
External Article 6 June 2017

Trump Organization to Go Budget Friendly With ‘American Idea’ Hotel Chain - nytimes.com

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nytimes.com external

On the campaign trail, President Trump’s children rolled through dozens of small towns across the country, reveling in the adoration of the crowds. But they were less enamored of the budget-friendly hotels along the way, an assortment of run-of-the-mill offerings that were barely distinguishable from one another. That led to a business idea. On Monday, the Trump Organization announced plans for a new three-star hotel chain with a patriotic flair, echoing President Trump’s campaign slogan about putting America first and reflecting the organization’s promise to enter into new deals only in the United States. The intention is to differentiate the chain, called American Idea, by featuring artifacts of American culture in the hotels, such as an old Coca-Cola machine in the lobby or American-made sundries in the rooms.

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American IDEA (by Trump Hotels)

Early June 2017, Trump Hotels announced the continued expansion of its hotel portfolio with the launch of its new midscale brand, American IDEA, a concept rooted in local history and neighborly service.
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