The World Tourism Organization (UNWTO) and CENFOTUR, the official training center of the Ministry of Tourism in Peru have signed a cooperation agreement to develop a report 'Talent Development – Key for Destination Competitiveness." The report will offer an extensive analysis of the importance of capacity building as a determining factor in the success of tourism destinations, with a special focus on Latin America and Peru.

Created in 1978, CENFOTUR is a UNWTO Affiliate Member. The extensive research conducted by CENFOTUR will include an assessment of the diverse educational models, the challenges faced in the labor market as well as the needs expressed by the private sector.

The publication will also incorporate a number of best practices in talent development in tourism, providing a useful set of guidelines for tourism leaders interested in implementing policies to foster talent development and, accordingly, increase the competiveness of their destinations.

The joint initiative is part of the UNWTO Knowledge Network that aims at advancing knowledge in talent development in the tourism sector.

About CENFOTUR

As part of the Ministry of Tourism, CENFOTUR is the official training center of the tourism and hospitality sector in Peru. Created in 1978, it counts with national and international recognition in the education, training and continuing education through effective programs and short and medium term demand-driven training courses. CENFOTUR offers four Educational Programs, which are: Hospitality Management, Tourism Management, Official Tourism Guides and Peruvian Cuisine. In addition to these educational programs, CENFOTUR works very closely with all public organizations and Ministries in Peru, designing and executing training and counseling on labor certification (In collaboration with the Ministry of Labour) and quality programs in tourism in the frame of the National Strategic Tourism Plan. CENFOTUR also takes part in projects sponsored by the European Union and the Inter-American Development Bank.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.