StayNTouch®, the leading innovator in mobile technology and Property Management Systems (PMS) for hotels and lodging, today announced the release of their most inspiring e-book yet - titled The New Guest Experience Reality: From Millennials to Mobile – What Today's Guests Really Want. The 27-page guide examines the economic and business impact of meeting the dynamic expectations of today's demanding guests based on profiles, preferences, and personas.

Smart hoteliers recognize that there are many types of guests and subsets of guests. Their values, preferences, and expectations are not fixed. What works for one guest doesn't necessarily appeal to all. Today's traveler expects personalized experiences tailored to meet their needs. The question is, how well do you know your guests and their changingexpectations? It's important to thoroughly understand your target market in order to tailor services to them. Who are they? What do they want? How can you win them over? This e-book will explore these very things, as well as how technology can help accumulate important guest intelligence to deliver an exceptional guest experience.

Highlights include:

• Understanding the differences in generational guest expectations: Gen Z, Gen Y, Gen X, Baby Boomers, The Greatest Generation
• Determing guests expectations based on type of stay: Family, Leisure, Business, Bleisure
• Catering to different guest personas: The Bargain Hunter, The Social Butterfly, The Hyper-Connected, The Eco-Conscious, The Pampered Traveler
• How technology can help profile your guests and personalize their stay

Guests are more connected and informed than ever before, making hyper-contextualized personalization focusing on their needs and wants critical to achieving increased revenue, loyalty and positive reviews. "Hoteliers have seen the writing on the wall regarding personalization for a while," explains Jos Schaap, CEO of StayNTouch. "In order to exceed guest expectations, you first need to know what those expectations are. The hospitality industry is highly competitive and it has become a struggle for hotels to make the best decisions when they don't have dependable information on the true desires of guests. As the industry evolves― it becomes imperative to use data insights to develop a more tailored services and amenities. By understanding who they are, hotels can respond to their wants, and even to anticipate them in order to create one-to-one experiences for guests and keep them coming back."

To download your complimentary copy of The New Guest Experience Reality: From Millennials to Mobile – What Today's Guests Really Want, please click here or visit http://go.stayntouch.com/GuestExperienceRealityEbook_Landingpage.html.

About Stayntouch

Stayntouch delivers a cloud-native and guest-centric hotel property management system (PMS) with a comprehensive library of over 1,100 integrations. Stayntouch's cloud-native PMS empowers independent hotels, hotel groups, and management companies to drive revenue, reduce costs, enhance service, and captivate their guests. In 2022, Stayntouch launched Stayntouch 2.0, a fully integrated technology suite featuring its core cloud-native PMS and guest kiosk solution, a comprehensive chain management module, a seamless booking engine (Stayntouch Booking), a robust payment processing platform (Stayntouch Pay), and a powerful channel manager. Stayntouch 2.0 enables hotels to streamline their operations, maximize and diversify their revenue streams, and deliver an even more enhanced guest experience with the innovation and support of one trusted technology partner. Stayntouch is supported by a team of professionals with deep roots in the hospitality industry and is a trusted partner to industry-leading management companies including Sage Hospitality, HEI Hotels & Resorts, and EOS Hospitality, innovative independent brands such as Village Hotels, Pod Hotels, and First Hotels, and iconic flagship properties such as the TWA Hotel, Showboat Hotel Atlantic City, and Zoku Amsterdam. For more information, visit www.stayntouch.com.