Milestone announces new intuitive dashboard for Insights software
Milestone puts the power of digital benchmarking and competitive analysis in the hands of business users.
Milestone Inc. announced the launch of a new version of Insights software, featuring a completely revised digital intelligence and competitive benchmarking dashboard.
With the new streamlined dashboard, users are easily able to answer key questions from a single report:
- Which trends should be tracked?
- Whether it's the recent mobile update or the new and upcoming voice search experience, Insights will help you identify what's important.
- Which KPIs matter most?
- Insights helps you track KPI's for a wide variety of digital assets including website, social media, mobile, digital advertising and more.
- Milestone has handpicked the most appropriate KPI's to ensure you spend your time developing and executing strategies instead of running numerous tedious reports.
- How is the mobile experience for users?
- Are Accelerated Mobile Pages (AMP) necessary for my business?
- Are these the keywords for which I want to rank?
- How am I faring against my competitors and benchmarks?
- View how your competitors are ranking for the keywords you wish to track.
- See Google benchmarks for page download speed vs your page speed.
- Are my listings up to date with the correct URL, Name, Phone (UNAP) and other relevant business information which will help the customer contact you?
The new dashboard focuses on 5 key areas of digital marketing: mobile readiness, voice search, website technology, SEO visibility and omnichannel presence.
DASHBOARD DISPLAY AT A GLANCE
Complete mobile performance metrics including page speed, mobile keywords and AMP presence. Insights considers the mobile experience presented to visitors when searchers land on your mobile site.
Structured data enables your content to surface in experiences like voice answers, maps and Google knowledge graphs. Insights reviews the presence of schemas and breaks down how schemas impact your business
The first step to digital presence is a fundamentally strong website structure that includes sitemap, robots.txt files, HTML elements like header tags, duplicate description, website page speed, page speed, and more.
Is your business surfacing in SERPs? Insights will analyze your keyword performance against your competitive landscape. Insights will also review your backlinks to discern external authoritative websites that are linking to your website.
Omni Channel Presence
Insights reviews your messaging across all your digital marketing efforts to analyze whether it is uniform across the board. This includes checking to see if you have a consistent presence across your local, social and paid medium.
In a recent report published by Forrester Research; it is estimated that by 2021, businesses will spend nearly $119 Billion on digital marketing; including website, search, display advertising, online video, email marketing and more.* It's becoming increasingly important to understand the effectiveness of where and how those marketing dollars are being spent.
Milestone Insights provides a top-level look for ecommerce and digital marketers to measure their site speed, keywords, paid campaigns, social shares, directories and many more digital KPI's to understand their overall performance. Staying on top of your KPI's, while also monitoring your competition, gives you the edge.
For more information about Milestone and our Insights software, visit Milestone at https://www.milestoneinternet.com/products/insights or can learn more by calling us at 1-408-492-9055.
VP of Marketing - Milestone Inc.
For over 20 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries rely on Milestone to power their digital marketing strategies. Milestone has garnered over 500 awards, has been short listed 3 consecutive years for the US Search awards and won Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5,000 company. More information can be found at www.milestoneinternet.com or on the Milestone Blog.