Industry Update
Press Release 4 July 2017

New brand Trademark Hotel Collection launched by Wyndham Hotels

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Wyndham Hotels and Resorts has announced the launch of a new lifestyle brand, Trademark Hotel Collection. The upscale, 5-star parent group is targeting a different demographic with this midscale and above range of independent hotels. Operating as a franchise, the new venture will seek to invite independent hoteliers with 3 or 4-star properties to take advantage of Wyndham's reputation and legacy by putting their name over the door, and the Trademark Collection appeals to travelers who are looking for a high-class hotel experience but without the luxury price tag. By lending Wyndham's name to already successful mid range properties, guests get the best of both worlds – luxury with a more personal feel.

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The name says a lot about the concept of the brand. Wyndham's marketing manager Lisa Checchio says, "A trademark is a symbol of character, an emblem of individuality. Trademark isn't just another brand: it's a rally cry for independent entrepreneurs who aren't afraid to make their own mark. The Trademark Hotel Collection is the next step in our mission to flip the script on existing expectations and champion all hoteliers by offering them an independent choice outside of the current luxury and upscale options available."

The initial starting point for Trademark begins with more than 50 unique hotel projects in the pipeline, some existing hotels and some new build hotels, mostly located in urban hubs and gateway cities. This will be Wyndham's 19th brand and will be a little more vague in nature than some of their more signature hard brands, like Travelodge for example, which allows for more brand flexibility and the ability of the independent hotelier operating the property to leave their own mark.

Let´s take a look at some projects currently underway by Wyndham Hotels

Tryp by Wyndham Maritime Hotel
The 150-room, new construction hotel is managed by Florida-based Innisfree Hotels and owned by Taplin Development Company, the successful developer of more than 2,500,000 square feet of luxury apartments, landscape design projects, and mixed use developments.

Wyndham Grand The Angus
The luxury resort to be located near Broughty Ferry, Dundee, will feature a five-star hotel with spa, leisure facilities and lodges, alongside a signature Darren Clarke 18-hole championship golf course, designed directly by the reigning Open Champion with one of Scotland's most high profile golf course architects.

Super 8 Hotel Hamburg
The plans will see a dual-branded Holiday Inn & Super 8 Hotel project on a 3.760sqm area on Eiffestraße in Hamburg.

More information on Wyndham Hotels can be found onTOPHOTELPROJECTS, the specialized service provider in the exchange of cutting-edge information of hotel construction in the international hospitality industry.

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Trademark Hotel Collection

Strengthening its position as the true champion for hoteliers in every segment, Wyndham Hotel Group - hospitality giant with an unparalleled portfolio of more than 8,000 hotels globally - launched a new independent concept for upper-midscale-and-above hoteliers: The Trademark Hotel Collection.
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