Hotels need to rival AirBnB, not be in denial, says Ian Schrager
Ian Schrager says that hotels need to think bigger if the industry is going to compete with AirBnB. The famed New York hotelier made his comments as he launched a new concept hotel, Public, in New York. Designed by Swiss starchitects Herzog & de Meuron, the idea behind public is that of a luxury hotel but without traditional hotel services and a focus on customer experience and social interaction, more in the style of an AirBnB. Schrager, who made his name by founding the legendary Studio 54, said "For some reason the hotel industry in general is in denial about Airbnb. I think the only way is to come back with a stronger idea than Airbnb." Schrager argues that a new concept hotel is the solution to the competition that AirBnB poses, and that this is where hotels need to be positioning themselves in order to remain relevant, especially to younger customers.
Let´s take a look at some project currently underway by Public Hotels:
PUBLIC HOTEL CHRYSTIE STREET
Above the PUBLIC New York hotel will be the 215 Chrystie Street Residences, eleven luxury condominiums which will all offer pristine, unobstructed views of both Midtown and Downtown Manhattan.
PUBLIC HOTEL DUMBO
Plans are in the works to develop a new Public Hotel under Ian Schraeger's brand in a former industrial complex along the Brooklyn Bridge. Plans include meeting space and key amenities.
More information on hotel constructions in New York can be found onTOPHOTELPROJECTS, the specialized service provider in the exchange of cutting-edge information of hotel construction in the international hospitality industry.