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“In order for the industry to thrive, we need innovation and entrepreneurship. As a nonprofit association, HFTP has a mandate to make the industry better for everyone. We believe that these issues are so important that we even helped start an investment fund, Wayfare VC LLC, which only invests in companies in our verticals. As far as we can tell, this has never been done by any nonprofit in any industry,” said Wolfe. “Our latest projects are in the areas of data privacy, block chain, standards—or lack thereof. HFTP is currently in discussions to start a hospitality accelerator that will be global. If it comes to fruition, it will likely encompass all hospitality areas from sleeping accommodations, private clubs, foodservice, casinos, cruise lines and even transportation.”

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