Revenue Strategy Forum Hong Kong Prepares Hoteliers for the Next Wave of Challenges
Annual conference hosted by Hotel ICON and Duetto explores tactics hotels need to thrive in volatile competitive landscape
Third Year for RSF Conference
In an era of rapid change with new players and intermediaries, it's critical that all hotel stakeholders — GMs, DORMs, sales and marketing leaders, owners and asset managers — have the right revenue strategies in place to tackle distribution complexities. The third annual RSF, sponsored by Duetto and Hotel ICON, is a gathering of thought leaders designed to help hotels implement holistic strategies to achieve top- and bottom-line growth.
"Entering its third year in Asia, RSF has quickly become a critical program to generate new ideas and approaches to shape the future of hospitality," said Patrick Bosworth, co-founder and CEO of Duetto. "We are excited to expand this forum to bring even more innovation forward and develop new revenue strategies alongside hotel owners, asset managers and brands."
- GENERAL SESSION: Making Marketing a Bigger Part of Your Revenue Strategy
How can hotel marketers become a bigger part of the machine that drives revenue and profits and earn a seat at the table with their peers? Hear from experts on what metrics should matter most and innovative ways to drive greater results that align with the company's Revenue Strategy.
- GENERAL SESSION: China Market Outlook
With continual increasing outbound travel by Chinese consumers, what are the current distribution and technology gaps hotels need to bridge and what are some upcoming trends that hotels need to know?
- GENERAL SESSION: The Future of Hotel Technology
Rather than bolting on more solutions to an already fragile ecosystem, innovative hotel companies are beginning to rethink their tech stack and are looking for ways to integrate multiple systems in a modern cloud architecture to better personalize offers and experiences for guests.
"An innovation thought leader in hospitality management, Hotel ICON is committed to innovating the hotel industry developing the next generation of hotel leaders in Asia, which is why we look forward to hosting the third Revenue Strategy Forum this year," said Richard Hatter, General Manager of Hotel ICON.
A runner-up in the 2013 United Nation's World Tourism Organisation Ulysses Award for Innovation in Enterprises, Hotel ICON is known for being both sustainable and profitable as well as showing great commitment to innovating integrated teaching, learning and research in the hospitality industry.
"The hotel market in Asia will continue to change, as will the landscape for distribution and technology, especially as we take control and shape technology to fit our needs, large and small," Hatter said. "Even as the competition in this space intensifies, the sharing of best practices and new ideas among hoteliers and strategists is more important than ever."
Registration (hotlink - http://www.rsfhongkong.com) is now open. Early-bird pricing is $199 until 1 September, $299 after.
With cloud-based applications that address hospitality's increasing complexity in distribution and technology, Duetto provides powerful Revenue Strategy solutions to optimize profit and guest loyalty. Its GameChanger and ScoreBoard apps deliver key insights into pricing and consumer demand for hotels and casinos.
Duetto's applications leverage forward-looking and consumer-centric data sets, such as web shopping regrets and denials. This helps hoteliers better understand a property's unconstrained demand and tailor a pricing strategy for optimal revenue and profit.
The company's Open Pricing philosophy enables users to yield every booking date, room type, customer segment or booking channel independently according to demand for each, without ever having to close off any of those categories.
The holistic Revenue Strategy championed by Duetto produces not only greater revenue and profit, but also a lift in market share relative to users' competitive set. In 2016, Duetto's fully deployed hotel clients recorded an average RevPAR Index lift of 6.5%. The company now partners with approximately 2,000 hotel and casino properties in more than 60 countries and has offices in seven major markets throughout the Americas, Europe, Middle East and Asia.
About Hotel ICON:
Unlike any other, Hotel ICON is an upscale Hong Kong hotel in the heart of Tsim Sha Tsui East. Standing as a testament to Hong Kong's creative energy and vibrant arts scene, Hotel ICON showcases work from the city's celebrated designers and the world's most acclaimed architects. Offering the ultimate in comfort and committed to service excellence, Hotel ICON's 262 stylish guestrooms comprise seductive extras, including complimentary wired and Wi-Fi internet connections, smartphone with unlimited mobile data and an ultra-slim 40" Ultra High Definition LED TV. Located on level 9, Hotel ICON's Angsana Spa is a tranquil oasis while the harbour-facing outdoor swimming pool and fitness centre allow guests to exercise while enjoying views of Hong Kong Island's spectacular skyline.
With a maximum capacity of 580 persons, Hotel ICON's grand Silverbox ballroom is the ideal venue for a celebration or theatre-style conference. Hotel ICON houses three restaurants: Above & Beyond, The Market and GREEN, providing guests with exceptional quality of the food and impeccable service. wallpaper* magazine included Hotel ICON in its 2011 list of the world's Best Business Hotels and DestinAsian included the hotel in its Luxe List 2011. The premier hotel has also won in 2 categories including t