Deutsche Hospitality and GBI AG enter into cooperation for new IntercityHotel and Jaz in the City locations
Deutsche Hospitality and GBI AG are launching a comprehensive programme of cooperation for the development of new hotel locations. The main emphasis is on the IntercityHotel and Jaz in the City brands, and the starting point will be four IntercityHotels in Heidelberg, Wiesbaden, Bielefeld and Graz. A total of around 800 rooms will be created within the direct proximity of the respective main railway stations in these cities. Lease agreements have already been signed, and GBI has acquired the sites to be used in Germany from Deutsche Bahn as part of a package deal. These projects will strengthen the presence of Deutsche Hospitality on the German-speaking market and will continue to expand the IntercityHotel brand as it celebrates its 30th anniversary. Puneet Chhatwal, CEO of Steigenberger Hotels AG, commented: "Having GBI AG on board as partner will enable us to continue on our planned pathway of growth. GBI is developing these four properties in central locations, and this approach is precisely in tune with the brand essence of IntercityHotel."
These four IntercityHotel project developments represent the first collaboration between GBI AG and Deutsche Hospitality, both of which are major hotel market players within their respective sectors. Over the past eight years, Deutsche Hospitality (under its previous name of Steigenberger Hotel Group) has been recognised as "Most Wanted Investment Partner" by Treugast on no fewer than three occasions. According to a new analysis carried out by bulwiengesa in 2017, GBI AG is the largest hotel project developer in major German cities as well as being a leading force in many B-locations. "Given this constellation, it actually comes as something of a surprise that we have never worked on a joint project before," said Reiner Nittka, CEO of GBI AG. "However, we will now be making up for lost time by embarking on no fewer than four large-scale developments. Our hope is to be able to realise a total of up to seven projects together over the next three years." Indeed, specific plans are already in place for further hotels above and beyond the four IntercityHotels. The new hotel properties will be sold to institutional investors. "Because of these outstanding locations and with Deutsche Hospitality as a partner, I expect demand to be brisk," stated a confident Mr. Nittka.
About H World International
H World International combines the strengths of seasoned brands with international hotel expertise. The company is represented in Europe, the Middle East, India and Africa, as well as in the Asia-Pacific region, and is advancing expansion with a balanced blend of lease, management, and franchise hotels. Nine unique brands are united under the umbrella of H Rewards – the consumer-focused and simple booking platform and unique loyalty program with more than 218 million members worldwide. H World International is part of H World, one of the world's largest and fastest growing hotel groups. Further information is available at int.hworld.com.
Steigenberger Icons are extraordinary hotels that combine unique historical value with modern concepts. Steigenberger Porsche Design Hotels combine the distinctive Porsche Design Lifestyle with hospitality and service. At Steigenberger Hotels & Resorts, guests enjoy an unforgettable and top-class hotel experience. Jaz in the City is a lifestyle brand concentrating on music: always in sync, lively, and unique. House of Beats supports local heroes and is an innovative brand with an uncompromising community approach. IntercityHotel is synonymous with flexible mobility and central locations and offers high standards for design and comfort. Maxx stands for what is most important in the mid-scale range of the market. Zleep Hotels offer Danish design, quality, and Scandinavian simplicity at an affordable price. Ji Hotel serves guests with a reserved eastern aesthetic, well-designed technology, and plenty of room for individuality. Book your stay at hrewards.com.
Christopher Holschier
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H World International
