Industry Update
Press Release21 July 2017

Alex Cabañas, Benchmark CEO, Tedxwilmington Talk Presentation on Memorable Service

Theme: The Bar is So Low-The Unfortunate & Fortunate Realities of Memorable Service

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Benchmark Resorts

The Woodlands (Houston) -- Alex Cabañas, chief executive officer of BENCHMARK®, a global hospitality company, joined respected leaders and innovators from the hospitality industry around the world in TEDx talks at TEDxWilmingtonSalon last month in Wilmington, Delaware. Cabañas' talk theme was "The Bar is So Low - The Unfortunate and Fortunate Realities of Memorable Service". His TEDx Talk video, which highlighted customer service challenges and extraordinary customer service opportunities, has just been released on YouTube and is provided here.

In addition to Mr. Cabañas, speakers included Gerard Inzerillo, CEO of Forbes Travel Guide, Bill Walshe, CEO of the Viceroy Hotel Group, Mark Harmon, founder of Auberge Resorts Collection, Bashar Wali, president of Provenance Hotels, Gerard Greene, founder and CEO of Society, Joe Diaz, co-founder of AFAR, and Michael Keriakos, founder and CEO of The Independent Lodging Congress partnered with TEDxWilmington to produce the event.

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Benchmark Resorts & Hotels offers an authentic array of extraordinary destinations, exceptional meeting experiences, unrivaled adventures and culinary excellence, all wrapped up in personalized, intuitive service.
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The Gemstone Collection

About BENCHMARK, a global hospitality company

BENCHMARK®, a global hospitality company, is a leader in the development, management, and marketing of independent, soft branded, and experiential hard branded resorts, hotels, and conference centers. In addition to the company’s award-winning full service Benchmark Resorts & Hotels, its lifestyle and luxury Gemstone Collection, and its industry-leading Benchmark Conference Centers. BENCHMARK is also an investor in etc.venues, a leading provider of contemporary city centre venues for meetings, signature events, and conferences. Benchmark's combined portfolio features more than 80 unique projects across three continents. The company is passionately committed to delivering personal, inspiring, and memory-making experiences, driving total revenue and profitability, and cultivating an award winning, “Be The Difference” culture for all its employees.

Benchmark, is based in The Woodlands (Houston), Texas, with offices in London, England; Miami, Florida; Park City, Utah; Scottsdale, Arizona; New Brunswick, New Jersey; Seattle, Washington; and Tokyo, Japan.

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Ken Ellens
Ken Ellens Communications
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