The mission of HSMAI's Digital Marketing Council is to inspire success for HSMAI members and those they serve through the creation, curation and promotion of relevant knowledge in the digital marketing space.

As part of this mission, the Council is attempting to provide frequent (at least quarterly) statistical and sentiment data to help hotel marketers benchmark their results and understand how their peers feel about key digital marketing topics.

Benchmarking surveys are sent to all HSMAI members, and members are encouraged to invite their industry peers to participate as well.

Send your suggestions of questions for the next survey to [email protected].

June 2017: Focus on Digital Investments & Third Party Bookings

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

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