Comfort Brand Hotels Continue Category Dominance with Hotel Openings and Strongest Pipeline in History
ROCKVILLE, Md. -- The Comfort hotel brand is experiencing a record-setting pipeline while successfully executing on the brand's growth strategy to open one hotel per week in 2017. Developer interest in the brand remains strong due to the Comfort brand's appealing prototype, category-leading results, and the proven leadership in the upper midscale segment of Choice Hotels International, Inc. (NYSE: CHH).
The Choice Hotels development team boosted the brand's pipeline, securing 40 percent more contracts in the second quarter of 2017 compared to the second quarter of 2016. Further, Comfort is on track to hit 56 openings this year which includes 12 recent openings that were a mix of new construction and conversion projects. They include:
- Comfort Inn in Kalamazoo, MI – 64 guest rooms
- Comfort Inn & Suites in Hannibal, MO – 74 guest rooms
- Comfort Inn in Detroit, MI – 77 guest rooms
- Comfort Inn & Suites in Barnesville, PA – 70 guest rooms
- Comfort Suites in Florence, KY – 84 guest rooms
- Comfort Inn in Altoona, IA – 69 guest rooms
- Comfort Suites in Kyle, TX – 72 guest rooms
- Comfort Inn in Chambersburg, PA – 64 guest rooms
- Comfort Inn in Ottawa, IL – 69 guest rooms
- Comfort Inn & Suites in East Ellijay, GA – 58 guest rooms
- Comfort Suites in Piedmont, SC – 80 guest rooms
- Comfort Inn & Suites in Albuquerque, NM – 82 guest rooms
"As a leader in the upper midscale category, we pride ourselves on providing business and leisure guests with superior service and offerings at Comfort hotels, which are reflected in high guest satisfaction scores," said Anne Smith, vice president, brand management and design, Choice Hotels. "With these new openings, we look forward to providing guests with even more options to choose from across the U.S."
There are more than 1,800 Comfort hotels open across North America in popular travel destinations, including top markets like Salt Lake City, UT; Charleston, SC; Jacksonville, FL; North Myrtle Beach, SC; Austin, TX; Oklahoma City, OK; and Tampa, FL.
The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years. With a proven track record of reliability, convenience and value, both Comfort Inn and Comfort Suites hotel properties offer everything you need to feel refreshed and ready to take on the day, whether you're traveling for business or leisure. Comfort is the largest 100 percent smoke-free hotel brand in the North America with more than 1,800 properties open and operating. With a Comfort brand hotel everywhere you need to be, complimentary amenities include a hot, hearty and healthy breakfast, free Wi-Fi, business center, and fitness center or swimming pool at most locations. Rested. Set. Go.® Because behind every great day is a great night. For more information, visit www.choicehotels.com/Comfort-Inn or www.choicehotels.com/Comfort-Suites.
Choice Hotels International, Inc.
Phone: (301) 592-5154
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of December 31, 2018, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.
This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Ascend Collection #F-5980, Quality Inn #F-48, and Clarion #F-1673. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850 or at Development@ChoiceHotels.com.