Industry Update
Press Release24 August 2017

Comfort Hotel Brand Asks America "What's Your Waffle?"

New waffle flavor search includes sweepstakes for chance to win one month of free hotel stays

share this article
1 min
Comfort Inn® (by Choice International)

ROCKVILLE, Md. -- In celebration of National Waffle Day, Comfort Inn and Comfort Suiteshotels are asking breakfast lovers to raise their voices, and their forks, to help pick a new waffle flavor to be served at complimentary breakfasts at select Comfort brand hotels.


The #WhatsYourWaffle campaign kicks off today and runs through October 12, 2017.

  • Entrants can vote between a trio of tempting flavors – Birthday Cake, Sweet Caramel or Cinnamon Roll – at or on Twitter, Instagram or Facebook using the hashtags #WhatsYourWaffle and #Sweepstakes.
  • Voters can enter a sweepstakes for the chance to win 500,000 Choice Privileges Points, the equivalent of approximately 30 free nights at a Comfort brand hotel.
  • Participants can also showcase their culinary creativity by suggesting their own waffle flavor idea.

"On average, about 32 million waffles are served at Comfort Inn and Comfort Suites hotels every year," said Megan Brumagim, head of Comfort brands for Choice Hotels. "Consumers have an increasing desire for new and unique food options, and guests love our free signature hot breakfast, so #WhatsYourWaffle is a natural next step to further fuel this passion and empower them to choose the next waffle flavor."


Additionally, around the country, hundreds of Comfort hotels will host hometown heroes for complimentary breakfasts to thank them for their outstanding service to their communities as well as to enlist their tastebuds for this sweet assignment. To further recruit palate participation from the wider public, Comfort has teamed up with Celebrity Chef Eric Greenspan, Los Angeles based modern comfort food chef who regularly appears on The Food Network, to share his love for comfort food and will deploy food trucks and street teams serving flavor samples in Portland, Ore., Houston, TXand Pittsburgh, Pa.

The Comfort brand has been trusted by travelers and hotel owners for more than 30 years. With a proven track record of reliability, convenience and value, both Comfort Inn and Comfort Suites hotels offer everything business and leisure travelers need to feel refreshed and ready to take on the day. Comfort is the largest 100 percent smoke-free hotel brand in the North America with more than 1,800 properties open and operating. With a Comfort brand hotel everywhere travelers need to be, complimentary amenities include a hot, hearty and healthy breakfast, free Wi-Fi, business center, and fitness center or swimming pool at most locations.

For more information about this campaign and to cast your vote visit You can also vote by posting your favorite flavor on Twitter, Instagram or Facebook using #WhatsYourWaffle and #Sweepstakes.

Related Brands


The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years. With Comfort Inn, Comfort Inn & Suites and Comfort Suites hotel properties nationwide, the Comfort brand family is ready to take care of guests everywhere they need to be.
brand information

Comfort Suites

Comfort Suites® is one of the leading competitors in lodging today, offering an all-suites product with an attractive value proposition for both guests and owners. Constantly raising the bar to remain competitive, the Comfort Suites brand has developed a new inviting, cost-effective prototype.
brand information
Other Brands operated by Choice
Ascend Hotel Collection
Cambria Hotels
Clarion Pointe
Comfort Suites
Econo Lodge
Everhome Suites
MainStay Suites
Quality Inn
Rodeway Inn
Sleep Inn
WoodSpring Suites

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of September 30, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit

Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.


This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].

© 2020 Choice Hotels International, Inc. All Rights Reserved

Latest News