Industry Update
Press Release24 August 2017

Comfort Hotel Brand Asks America "What's Your Waffle?"

New waffle flavor search includes sweepstakes for chance to win one month of free hotel stays

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Comfort Inn® (by Choice International)

ROCKVILLE, Md. -- In celebration of National Waffle Day, Comfort Inn and Comfort Suiteshotels are asking breakfast lovers to raise their voices, and their forks, to help pick a new waffle flavor to be served at complimentary breakfasts at select Comfort brand hotels.

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The #WhatsYourWaffle campaign kicks off today and runs through October 12, 2017.

  • Entrants can vote between a trio of tempting flavors – Birthday Cake, Sweet Caramel or Cinnamon Roll – at ComfortHotelsWaffleDay.com or on Twitter, Instagram or Facebook using the hashtags #WhatsYourWaffle and #Sweepstakes.
  • Voters can enter a sweepstakes for the chance to win 500,000 Choice Privileges Points, the equivalent of approximately 30 free nights at a Comfort brand hotel.
  • Participants can also showcase their culinary creativity by suggesting their own waffle flavor idea.

"On average, about 32 million waffles are served at Comfort Inn and Comfort Suites hotels every year," said Megan Brumagim, head of Comfort brands for Choice Hotels. "Consumers have an increasing desire for new and unique food options, and guests love our free signature hot breakfast, so #WhatsYourWaffle is a natural next step to further fuel this passion and empower them to choose the next waffle flavor."

BATTER UP WITH THE HOME TEAM

Additionally, around the country, hundreds of Comfort hotels will host hometown heroes for complimentary breakfasts to thank them for their outstanding service to their communities as well as to enlist their tastebuds for this sweet assignment. To further recruit palate participation from the wider public, Comfort has teamed up with Celebrity Chef Eric Greenspan, Los Angeles based modern comfort food chef who regularly appears on The Food Network, to share his love for comfort food and will deploy food trucks and street teams serving flavor samples in Portland, Ore., Houston, TXand Pittsburgh, Pa.

NEW FLAVOR AND A TASTY STAY
The Comfort brand has been trusted by travelers and hotel owners for more than 30 years. With a proven track record of reliability, convenience and value, both Comfort Inn and Comfort Suites hotels offer everything business and leisure travelers need to feel refreshed and ready to take on the day. Comfort is the largest 100 percent smoke-free hotel brand in the North America with more than 1,800 properties open and operating. With a Comfort brand hotel everywhere travelers need to be, complimentary amenities include a hot, hearty and healthy breakfast, free Wi-Fi, business center, and fitness center or swimming pool at most locations.

For more information about this campaign and to cast your vote visit www.ComfortHotelsWaffleDay.com. You can also vote by posting your favorite flavor on Twitter, Instagram or Facebook using #WhatsYourWaffle and #Sweepstakes.

Related Brands

Comfort

The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years. With Comfort Inn, Comfort Inn & Suites and Comfort Suites hotel properties nationwide, the Comfort brand family is ready to take care of guests everywhere they need to be.
brand information

Comfort Suites

Comfort Suites® is one of the leading competitors in lodging today, offering an all-suites product with an attractive value proposition for both guests and owners. Constantly raising the bar to remain competitive, the Comfort Suites brand has developed a new inviting, cost-effective prototype.
brand information
Other Brands operated by Choice
Ascend Hotel Collection
Cambria Hotels
Clarion
Clarion Pointe
Comfort
Comfort Suites
Econo Lodge
Everhome Suites
MainStay Suites
Quality Inn
Rodeway Inn
Sleep Inn
Suburban
WoodSpring Suites

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,000 hotels, representing over 590,000 rooms, in over 40 countries and territories as of December 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statements

Certain matters discussed in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Generally, our use of words such as "expect," "estimate," "believe," "anticipate," "should," "will," "forecast," "plan," "project," "assume," or similar words of futurity identify such forward-looking statements. These forward-looking statements are based on management's current beliefs, assumptions, and expectations regarding future events, which, in turn, are based on information currently available to management. Such statements may relate to projections of the company's revenue, earnings, and other financial and operational measures, our liquidity, our ability to assist franchisees through relief or other financial measures, our ability to minimize or manage disruptions posed by COVID-19, and the impact of COVID-19 and economic conditions on our future operations, among other matters. We caution you not to place undue reliance on any such forward-looking statements. Forward-looking statements do not guarantee future performance and involve known and unknown risks, uncertainties, and other factors.

Several factors could cause actual results, performance, or achievements of the company to differ materially from those expressed in or contemplated by the forward-looking statements. Such risks include, but are not limited to, continuation or worsening of COVID-19 pandemic; changes in consumer demand; the impact of COVID-19 on the global hospitality industry, particularly in the U.S. travel market, changes to general, domestic, and foreign economic conditions, including as a result of COVID-19; future global outbreaks of pandemics or contagious diseases or fear of such outbreaks; foreign currency fluctuations; operating risks common in the lodging and franchising industries; impairments or losses relating to acquired businesses, changes to the desirability of our brands as viewed by hotel operators and customers; changes to the terms or termination of our contracts with franchisees; our ability to keep pace with improvements in technology utilized for marketing and reservations systems and other operating systems; our ability to grow our franchise system; exposure to risks related to our hotel-development, ownership and financing activities; fluctuations in the supply and demand for hotels rooms; our ability to realize anticipated benefits from acquired businesses; the level of acceptance of alternative growth strategies we may implement; operating risks associated with our international operations, especially in areas currently most affected by COVID-19; the outcome of litigation; and our ability to manage our indebtedness. These and other risk factors are discussed in detail in the company's filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports filed on Form 10-Q. Except as may be required by law, we undertake no obligation to update publicly or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

© 2020 Choice Hotels International, Inc. All rights reserved.

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