Do Comp Sets Matter? Report from fifth annual Revenue Strategy Summit - hotelbusiness.com
At the fifth annual Revenue Strategy Summit, held here at the Renaissance DC Downtown hotel this week, Kalibri Labs CEO and co-founder Cindy Estis Green posed a question: How much do comp sets matter anymore? “I’ve had quite a few owners come to me and say, ‘It’s just not working anymore to look at some of our traditional RevPAR metrics because comp sets don’t even make sense anymore,’” she said, adding that the merger between Marriott International Inc. and Starwood Hotels & Resorts Worldwide Inc. complicated matters—many traditional comp sets had to be changed to make them legal comp sets, and as a result, hotels were added to comp sets that didn’t necessarily make sense. “It got me thinking about what needed to be looked at in terms of some of these metrics,” she explained. “Beyond net revenue, do comp sets make sense anymore? In this age of big data, can we do something a little more effective and customized for an individual hotel?”
