Four Seasons Launches First Pop Down
Takeover event showcases Four Seasons creativity and artistry in unexpected downtown Toronto location, marking first in a global series
TORONTO -- With all eyes on Toronto during the city's annual film festival, Four Seasons Hotels and Resorts staged a surprise four-day experience highlighted by a one-night only celebration of artistry and imagination in the heart of the city.
"Give our people a blank canvas, and they will create something truly extraordinary," says J. Allen Smith, President and CEO, Four Seasons Hotels and Resorts. "The Four Seasons Pop Down is a microcosm of the creativity and passion that is infused into everything we do at our hotels and resorts around the world."
Taking over a vacant retail space in downtown Toronto, the company's first Pop Down brought together a team of Four Seasons artisans from four continents, each presenting an interactive expression of their craft. Showcasing their passion and imagination, Four Seasons award-winning mixologists, chefs and creative masters transformed a raw, concrete space into an unexpected journey through the world of Four Seasons.
Four Seasons Pop Down Toronto
A garden oasis in the heart of Toronto's entertainment district, the first Four Seasons Pop Down was conceived in dramatic contrast to the event space's concrete walls and surroundings, combining digital mapping with culinary masterpieces, large floral installations, and a floor-to-ceiling herb garden.
Eschewing the red carpet, guests including celebrities, business leaders, media, filmgoers and world travellers entered through an archway of draping orchids designed by world renowned florist Jeff Leatham, in a display reminiscent of his signature installations at Four Seasons Hotel George V, Paris, and Four Seasons Hotel Los Angeles at Beverly Hills.
Once inside guests were treated to a global tour of tastes and aromas created especially for the event and personally presented by Chef Vito Mollica (Michelin-starred Il Palagio, Four Seasons Hotel Firenze and La Veranda, Four Seasons Hotel Milano) and Chef Sylvain Assié (Café Boulud, Four Seasons Hotel Toronto); Pastry Chefs Joaquin Grimaldi (Elena, one of Latin America's 50 Best Restaurants 2016, Four Seasons Hotel Buenos Aires) and Chris Ford (THE Blvd, Beverly Wilshire, Beverly Hills, A Four Seasons Hotel); and Mixologists Mica Rousseau, Mexico's Best Bartender 2016 (Fifty Mils, Four Seasons Hotel Mexico City), Lorenzo Antinori (Charles H., one of Asia's 50 Best Bars 2017, Four Seasons Hotel Seoul) and Michal Maziarz (Rotunda, Four Seasons Hotel London at Ten Trinity Square).
Thinking Beyond the Hotel
The Toronto Pop Down sets the stage for further unique transformations, one-of-a-kind experiences and surprise locations where Four Seasons will Pop Down next. Speaking to the series' unique potential, Peter Nowlan, Four Seasons Executive Vice President and Chief Marketing Officer explains, "The concept creates an exciting opportunity to deliver Four Seasons experiences - characterised by our signature service and unparalleled attention to detail - in unconventional locations, pushing our imagination further as we continue to explore other unexpected ways that we can tell our story and bring the world of Four Seasons to life beyond our hotels."
The Toronto Pop Down also includes a three-day lounge experience for guests to recharge and reconnect, offering an escape from the hectic festival pace. The Four Seasons Lounge features Four Seasons legendary service, beverages and bites, foot massages, manicures and more.
About Four Seasons Hotels and Resorts
Founded in 1960, Four Seasons Hotels and Resorts is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating 111 hotels and resorts, and 41 residential properties in major city centres and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveller reviews and industry awards. For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com and follow @FourSeasonsPR on Twitter.