Intelity is Helping Hotels Meet Travelers’ Mobile Demands
Study shows mobile technology is dictating the experience guests expect and demand; Intelity is meeting those demands with mobile check in/out, mobile key and more
"Findings from this study show that more than three-fourths of consumers surveyed would like to use innovative and new technologies when interacting with hotels because they feel it positively impacts their overall experience," said Gregg Hopkins, Intelity chief sales and marketing officer. "If the technology-driven service is delivered 'seamlessly, flawlessly and friction-free at every touchpoint,' it's a win-win for guests and staff. The key to successful technology implementation stems from a proper balance between people, business process and technology. This balance is the fundamental core of the Intelity Guest Services Platform.
"Our solution facilitates mobile guest service when it's wanted and enables personalized staff interaction when it's not," he said. "Hoteliers who will be budgeting for a hyper-mobile, personalized engagement strategy in 2018 will find that MiKEY equips them with the service platform their guests expect and demand, and their staff needs and appreciates."
Guests Want Even More . . .
Hyper-connected guests are expecting/demanding even more mobile capabilities while on property. Here are a few mobile features guests say are important while on property, identified by the Hospitality Technology study, published with research support from UNLV's Willian F. Harrah College of Hotel Administration and Drake University:
- 62% of hotel guests say the ability to request services via their smart devices is important
- 55% would like to order room service, schedule a wake-up call or pay their bill via mobile means
- 52% think controlling the room (i.e. lights, drapes, temperature) via mobile device would be cool
- 42% want to see integration between their mobile device and the room TV
- 35% want to purchase merchandise using their preferred mobile payment method
Making room reservations via a personal mobile device is also a top priority according to the study, with 51% of travelers saying the ability to make reservations from their mobile device influences their booking decision. Good news for travelers, 86% of hotelier respondents said they are offering this capability today. Other top reservations/booking features that guests expect/demand include the ability to modify and manage existing reservations (46%), manage loyalty points (43%), search and find hotels using location-based integration (37%), complete guest satisfaction surveys (33%), and access property maps (30%).
Intelity Delivers on Demand
"Intelity has mobile solutions that provide two-way communication with guests along every step of their journey, including location-based technology for more targeted guest interaction; this is important, especially when 57% of study participants said they search for hotels with location-based integration and 35% are influenced to stay at a hotel with location-based marketing practices," Hopkins said. "We also have solutions that enhance the in-room experience providing self-service room controls on a bedside tablet . . . solutions for the lobby that decrease demands on the front desk, such as kiosks that provide details on hotel services, area events and flight information . . . and solutions for the web that help hoteliers stay engaged with guests before, during and after their stays.
"Intelity also has mobile solutions for staff that enable them to communicate in real time via direct-to-guest messaging," he added. "And, coming soon, we will have solutions for Apple TV that provide passive-to-interactive entertainment, including the ability for guests to access personal content via iTunes, Netflix, Hulu and other over-the-top services. So, while mobile technology continues to dictate the experience guests expect and demand, Intelity stands ready to deliver those experiences . . . flawlessly. If you are budgeting for mobile in 2018, budget for Intelity."
Intelity, headquartered in Orlando, Florida, is the creator of the world's first and most widely used integrated guest services platform, ICE (Interactive Customer Experience™). With certified integrations to all major hotel back-end management systems (POS, PMS, Ticketing, Spa and Room Controls), Intelity's ICE is a centralized property-automation system that delivers concierge-level services, guest request tracking and fulfillment, business-intelligence analytics, marketing/messaging capabilities, and a full content management system. Since beginning operations in 2007, the Inc. 5000 company has gained a reputation as a leader in hospitality technology with installations across six continents, including most major brands and many celebrated independent properties. Intelity recently received Best Mobile App in Hospitality from Travel Weekly"s Magellan Awards and World"s Leading Hotel Brand App from the World Travel Awards. For more information, please call 1-888-RevPAR-1 (1-888-738-7271) or visit www.intelitycorp.com.