Intelligent Hospitality LLC, a leading provider of Business Intelligence and Analytics solutions for the hospitality industry, has been empowering hotels to harness the power of their data since founding in 2011. Most recently they made their presence felt at both the Hotel Data Conference in Nashville and the Cornell Hotel School's Atlanta Lodging Outlook.

Apo Demirtas, Ph.D., founder & CEO of Intelligent Hospitality, caught the attention of attendees as he challenged hotels to be proactive about utilizing their data in a meaningful way. On the "TMI? No Way! AI + BI = Trackable ROI" panel discussion, featuring industry leaders from Horwath HTL, Google Travel, Ernst & Young and HotelAVE, Apo spoke passionately about hotels needing to leverage the data resources easily accessible to them before chasing after lengthy and capital intensive Big Data and Artificial Intelligence initiatives.

Dustin Bomar, Head of Industry, Travel at Google echoed this sentiment claiming that "while sources like Google can provide hoteliers with large amounts of data, ultimately it's not effective without also making use of the vast amounts of actionable data on their own hotels".

Apo also spoke at the Cornell Hotel School's Atlanta Lodging Outlook, a sales, marketing and revenue management-focused event, on a panel moderated by Kirk Kinsell, the former CEO of Loews Hotels and IHG North America. Participating in a discussion on the use of Business Intelligence and leveraging hotel data, Apo stressed the importance of these techniques as part of modern hotel operations. His thoughts were warmly received, and he was immediately approached by several attendees looking to learn more.

About HotelIQ

HotelIQ is a leading global hospitality technology company, composed of former hoteliers and data scientists, offering the most sophisticated analytics and business intelligence platform for global hoteliers. HotelIQ's Decision Cloud, powered by its Decision Intelligence architecture, enables hoteliers to make better, faster business decisions, even across siloed operational departments and, as a result, increase revenue. The solution makes it possible for hoteliers to better understand their property's key performance metrics, create and manage forecasts and budgets more effectively using AI powered proprietary predictive models and identify opportunities to increase bookings and revenue, while eliminating time-consuming manual data analysis. Using Decision Cloud, sales, marketing and revenue managers now have access to consistent, high-quality property data, via easy-to-use dashboards and comprehensive reports, making it possible for the teams to work together to identify new revenue opportunities – without leaving the solution's digital workspace. Find out more about HotelIQ's Decision Cloud at www.hoteliq.io.

Apo Demirtas
Founder & CEO
HotelIQ by Intelligent Hospitality