Intelligent Hospitality CEO Urges Hoteliers to Leverage their Data
Apo Demirtas, Ph.D. speaks at the 2017 Hotel Data Conference and Atlanta Lodging Outlook
Intelligent Hospitality LLC, a leading provider of Business Intelligence and Analytics solutions for the hospitality industry, has been empowering hotels to harness the power of their data since founding in 2011. Most recently they made their presence felt at both the Hotel Data Conference in Nashville and the Cornell Hotel School's Atlanta Lodging Outlook.
Dustin Bomar, Head of Industry, Travel at Google echoed this sentiment claiming that "while sources like Google can provide hoteliers with large amounts of data, ultimately it's not effective without also making use of the vast amounts of actionable data on their own hotels".
Apo also spoke at the Cornell Hotel School's Atlanta Lodging Outlook, a sales, marketing and revenue management-focused event, on a panel moderated by Kirk Kinsell, the former CEO of Loews Hotels and IHG North America. Participating in a discussion on the use of Business Intelligence and leveraging hotel data, Apo stressed the importance of these techniques as part of modern hotel operations. His thoughts were warmly received, and he was immediately approached by several attendees looking to learn more.
Founder & CEO
The Founder and CEO of Intelligent Hospitality, Apo has over thirty years of experience in hotel operations, sales, marketing and revenue management roles. His career includes roles as Chief Sales and Marketing Officer with Jumeirah Group, VP Market Strategy at IHG Americas and Senior Corporate Director of Revenue Management with Hilton Hotels. He holds a Master's degree in Hotel Management from Florida International University, and a Ph.D. in Microeconomics from Ohio State University.