Industry Update
Press Release25 October 2017

Scandic and Live Nation team up to offer unique music experiences

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Scandic Hotels

Thanks to a new agreement, members of Scandic's loyalty program, Scandic Friends, can now enjoy exclusive access to tickets and unique experiences from some of Live Nation's most attractive concerts and events in the Nordic region.


Scandic and Live Nation first joined forces in 2011 to offer hotel guests in Sweden access to all-in-one packages pairing hotel accommodations with tickets to live events and dinner reservations. The companies' new partnership expands this offering to the entire Nordic region, with a focus on giving the Scandic Friends members access to Live Nation's most in-demand events throughout Sweden, Norway, Denmark and Finland.

Starting in 2018, Scandic Friends members will enjoy access to Live Nation concert tickets, VIP events hosted at Scandic hotels, entry to exclusive sound checks at select shows and even special backstage meet and greet events with artists. Fans can expect more unique activations such as the "official fan hotel" that Grand Central by Scandic created with Live Nation to celebrate the premiere of Depeche Mode's world tour in Stockholm earlier this year.

  • Scandic and Live Nation are the perfect match when it comes to offering all-in-one events and accommodations. Now we have the chance to extend this to include experiences above and beyond the ordinary – things that many fans and leisure travelers haven't been able to access before, says Alvin Argus, Director Partners at Scandic Hotels.
  • Fans are more than willing to travel to catch their favorite artists in concert. We're excited to team up with Scandic to provide fans in the Nordics with experiences specially curated to help them enjoy more live music, says Therése Liljedahl, Director Marketing & Nordic Partnership at Live Nation.

The new partnership will officially kick off on 1 January 2018 and it covers the entire Nordic region. Information about current events will be available at and communicated through Scandic Friends newsletters.

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Scandic is the largest Nordic hotel operator with an network of almost 230 hotels with 42,000 rooms in seven countries and run by 14,000 team members. Scandic Friends is the biggest loyalty program in the Nordic hotel industry with 1.
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About Scandic Hotels

Scandic is the largest hotel company in the Nordic countries with more than 280 hotels, in operation and under development, in more than 130 destinations. The company is the leader when it comes to integrating sustainability in all operations and its award-winning Design for All concept ensures that Scandic hotels are accessible to everyone. Well loved by guests and employees, the Scandic Friends loyalty program is the largest in the Nordic hotel industry and the company is one of the most attractive employers in the region. Scandic Hotels is listed on Nasdaq Stockholm.

Elin Westin
Director of Communication, Scandic Hotels Group
Phone: +46 702 777526
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