Source: Hard Rock

HOLLYWOOD, Fla. -- In the spirit of the Sydney Opera House, Paris' Eiffel Tower, the St. Louis Gateway Arch and even the Washington Monument, the iconic guitar hotel tower under construction at Seminole Hard Rock Hotel & Casino, Hollywood is soon to become one of the world's most recognized landmarks.

Designed to resemble back-to-back guitars, with guitar faces, necks and brightly lit guitar strings that reach 450 feet into the sky on both sides, the iconic Hard Rock guitar tower is under construction as part of a $1.5 billion expansion of Seminole Hard Rock Hotel & Casino, Hollywood. It is the flagship destination of the Hard Rock International empire owned by the Seminole Tribe of Florida.

The giant guitar tower will be the centerpiece of one of the world's most elaborate casino complexes, including a Hard Rock Casino nearly double its current size with 3,267 slot machines and 178 table games such as blackjack and baccarat, plus a new 18,000-square foot poker room. The expansion will also include 60,000 square feet of new retail and restaurant space and a $100 million redesigned and completely rebuilt Hard Rock Live venue with 7,000 seats in a theater-style configuration.

Opening Mid-2019

The expansion of Seminole Hard Rock Hotel & Casino will open in mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020. Leaders of the Seminole Tribe of Florida and Seminole Gaming, who own and operate the casino complex, gathered today on the expansion site to celebrate its construction progress with a traditional Hard Rock "Guitar Smash" ceremony and community event.

"Our ancestors and elders welcomed curious tourists to our Florida reservations, and today's members of the Seminole Tribe of Florida will soon welcome visitors from all over the world to what will become a landmark destination," said Seminole Tribe Chairman Marcellus Osceola Jr. "Our guitar tower will attract global attention."

The iconic guitar hotel structure is the vision of James F. Allen, longtime CEO of Seminole Gaming and Chairman of Hard Rock International. Allen is working closely with Las Vegas-based Klai Juba Wald Architects and other world-renowned firms to turn his vision into reality. Other firms involved in designing and furnishing the expansion project are Rockwell Group, New York; EDSA, Fort Lauderdale; Wilson Associates, Dallas; Wimberly Interiors, Coral Gables; Cleo Design, Las Vegas; and Laurence Lee Associates, Los Angeles. Suffolk-Yates is constructing the expansion.

"Our talented team of architects and designers have done an amazing job of designing this incredible structure and working to bring it to life," said Allen, "but it's our team of dedicated employees and managers at Seminole Gaming who really deserve the credit. They are responsible for the ongoing success of the Seminole Hard Rock Hotel & Casino by helping to lay the foundation to make this expansion project possible."

The expansion will include 806 additional guestrooms and suites, with 638 in the iconic guitar hotel tower, where all guestrooms will be 525 square feet or larger. An additional 168 guestrooms and suites will be located in a 7-story Pool Tower that will flank the pool complex. It will bring the total number of guestrooms and suites at the Seminole Hard Rock Hollywood to more than 1,300. Other amenities will include restaurants, lounges, a business center and a 41,000-square foot spa.

"Bora Bora Experience"
At the base of the guitar tower will be an elaborate 10-acre pool complex highlighted by the "Bora Bora Experience," with private villas surrounded entirely by water and waterfalls. The villas will offer luxury accommodations with private plunge pools and butler service. Chickee-cabanas will dot the banks of the lagoon-style resort pool, which will also include beach club dining and guest activity options including canoes and paddleboats. Walls of multi-level waterfalls will greet guests as they stroll through an outdoor water wonderland.

Redesigned and Rebuilt 7,000-seat Hard Rock Live Theater

The popular 5,500-seat Hard Rock Live arena will be razed in March 2018, and replaced with a state-of-the-art 7,000-seat Hard Rock Live in a theater-style configuration. Designed by Montreal-based Sceno Plus, one of the world's leading designers of theatrical venues, the new Hard Rock Live will house its own television studio and broadcast center to produce and televise awards shows and other events. It will also open in mid-2019.

In the interim, a full schedule of concerts, comedy shows and other events will take place in a newly constructed venue in the northwest corner of the Seminole Hard Rock site, adjacent to the existing poker room and meeting facilities. Once the new Hard Rock Live venue opens, the temporary performance hall will become a 37,000-square foot ballroom. It will more than triple the amount of meeting space at the Seminole Hard Rock complex, offering a grand total of 141,000 square feet of meeting space in a new Seminole Hard Rock Conference Center.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

Brian Klein
Hard Rock International
(407) 445-7712
Hard Rock